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Scoring Safe: How E-Commerce Platforms Leverage IPL to Promote Condom Usage Across India

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New Delhi [India], May 5: In a vast and diverse country like India, where the reach of condoms is limited, e-commerce wellness companies are using immensely popular sporting events like the IPL to reach millions of otherwise unreachable people and encourage the adoption and consistent usage of condoms and sexual wellness products.

For instance, CondomBazaar.com, a popular e-commerce retail store specialising in condoms and sexual wellness products, promotes IPL-themed product bundles. According to the Condom Bazaar team, “The Indian Premier League (IPL) is more than just a cricket tournament; it’s a cultural phenomenon that captivates millions nationwide. We recognise its vast reach and strategically align our marketing efforts with the IPL season to promote condom usage.”

With targeted interventions like these, e-commerce retailers aim to normalise conversations around sexual wellness and encourage condom usage.

Decoding the Market

Despite advancements, condom usage in India remains relatively low. The NFHS-5 survey indicates that around 10% of men in India reported using condoms. So, there is a significant gap in awareness and adoption of condoms as a viable contraceptive method. Furthermore, the prevalence of condom usage is not uniform across India; it varies according to numerous demographic factors. For instance, only 7.6% of men in rural areas use condoms, as opposed to 13.6% of men in urban areas. Similarly, condom usage varies according to the state.

So, it makes reaching a wider audience and promoting condom usage with ads relevant to the local contexts extremely challenging. There is a clear need to find a common theme to reach diverse sections of society without facing these hurdles. This is where IPL comes in.

IPL: The Key to Mass Engagement

According to Star Sports statistics, the 2024 IPL season had a cumulative viewership of more than 40 crores for the live broadcast of 18 matches. The IPL’s extensive viewership cuts across urban and rural demographics, making it an ideal theme to connect with audiences that cannot be reached by any other means. It offers an excellent opportunity to engage with people nationwide in a context that is both entertaining and relevant.

Take the story of Rajesh Yadav, a farmer in the village of Bhogpur, Uttar Pradesh. Rajesh is a 28-year-old ardent cricket fan with two children. His wife, Anjali, had often requested him to get condoms for contraception, as the couple had reached the limit as to the number of children they could afford to have. “He used to tell me to either get sterilised at the district government hospital or walk the path God has chosen for us. But I never liked the idea of permanent contraception”, says Anjali.

“My friends in the village always made fun of those using condoms. As a result, I believed using them is shameful”, Says Rajesh. That changed suddenly when Rajesh encountered an IPL-themed condom advertisement on his smartphone. He was initially interested only in the IPL theme. “I asked myself how cricket and condoms could be connected. I was amused but curious. I followed the link and saw so many varieties of condoms listed on that site. I never knew about them before. Seeing condoms in fruit flavours made me want to try them”, says Rajesh.

The initial hesitation turned into inspiration. Rajesh not only started experimenting with different types of condoms but also started encouraging his friends in the village to try them. Anjali is also happy with the change. “Now that we use condoms regularly, we do not have disagreements on contraception usage. We have managed to find unity and intimacy by simply choosing a contraceptive that we both like. It all happened because of Rajesh’s interest in IPL”, says Anjali.

E-Commerce Initiatives Promote Sexual Wellness During the IPL Season

Sexual wellness is more than just condoms and contraception. From intimate hygiene products to lubes and lingerie, there are numerous wellness products available online. E-commerce wellness stores like Condom Bazaar are packaging all these products together and promoting them during the IPL season.

According to the Condom Bazaar team, “By bundling condoms, a functional contraception method, with other interesting sexual wellness products, we aim to make condoms more appealing to purchase for even the otherwise uninterested people. These bundles offer a great value for money and appeal to those who want to experiment.”

Condom Bazaar is leveraging the power of IPL to reach the audience through marketing efforts that resonate with cricket enthusiasts like the young couple Priya and Arjun from Delhi. “Watching IPL together and supporting the same team brought us together into a relationship! So, we believe every match is a celebration and an opportunity to strengthen our bond”, says Priya. They both felt the idea of using condoms at a time of celebration to be unexciting.

One evening, they came across a social media advertisement from Condom Bazaar promoting an IPL-themed intimacy bundle. “We both found the contents of that bundle interesting. Having products that promote intimacy and experimentation seemed like a perfect way to celebrate great sporting moments”, Says Arjun.

The couple initially treated condoms that came with the package as added extras. “We soon realised every product in the bundle, including the condom pack, is carefully curated. They all complemented each other so well that we started liking the condoms in the end. We use them regularly now!”, says Priya. These intimacy bundles introduced condoms to a couple who never intended to use them and added a whole new dimension to their relationship.

IPL and E-commerce Marketing: The Perfect Duo for Promoting Sexual Wellness Products

By promoting condoms with IPL-themed initiatives, e-commerce platforms are reaching diverse audiences, including those in rural areas and younger demographics. These initiatives are not only boosting sales but also playing a crucial role in normalising the conversation around sexual wellness and intimacy. As these campaigns continue to evolve, they hold the potential to significantly increase condom adoption and usage across India, contributing to better public health outcomes.

For more information, visit www.CondomBazaar.com.

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Kimbal Reaffirms Commitment to North-East Energy Transition at IEEMA’s Northeastern Power Conclave Event

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New Delhi [India], June 16: Kimbal Private Limited, one of India’s foremost OEM to Advanced Metering Infrastructure Service Provider (AMISP) companies, reinforced its long-standing commitment to the North-East power sector at the Indian Electrical & Electronics Manufacturers’ Association (IEEMA) regional energy summit held in Guwahati on 17-18 June 2025.

During the opening session, Chief Business Officer Gurpreet Oberoi traced the region’s transformation from manual billing to data-driven efficiency towards a reliable grid, underscoring that “smart meters are the foundation on which resilient, digitally empowered utilities are built.” His remarks carried special significance as Kimbal’s very first utility project began in Assam in 2016. That early collaboration laid the groundwork for today’s large-scale deployments across the North-East. Since that first 14,000-meter pilot with APDCL, Kimbal has shipped more than 1.5 million integrated AMI endpoints in the region. Each endpoint pairs a BIS-certified single-phase or three-phase smart meter with an RF-mesh communication module and a secure, cloud-native Head-End System.

The solution is live or under rollout with five Northeastern utilities –Assam Power Distribution Company Limited (APDCL), Meghalaya Power Distribution Corporation Limited (MePDCL), Sikkim Power Department, Department of Power Nagaland, and Department of Power Arunachal Pradesh–helping them curb technical and commercial losses, improve outage response, and introduce consumer-facing digital services.

Nationwide, Kimbal has supplied over 3 million smart meters and has worked with more than twenty utilities, making it one of the fastest-growing AMI providers under India’s ambitious Revamped Distribution Sector Scheme (RDSS). Growth has been anchored by the company’s four-acre mega manufacturing plant in Greater Noida, Uttar Pradesh. Fully automated assembly lines give the facility a rated capacity of 30,000 smart meters per day, while an in-house Manufacturing Execution System guarantees high precision throughput and complete traceability from PCB loading to final packaging.

Kimbal’s technology leadership extends beyond hardware. Its AI-enabled meter-reading solution, trained on computer-vision models, automatically extracts and registers data and diagnostics from photos of the static meters display. APDCL’s early adoption of the tool accelerated their bill processing cycles and improved collection efficiency across not only urban but rural areas, too.

Looking ahead, Kimbal is sharpening its focus on technology-driven energy intelligence with three new digital solutions in the pipeline. Energy Management Solution (EMS) will automate power procurement for commercial and industrial customers, continuously matching demand with the most cost-efficient supply. A dedicated Energy Monitoring Tool (EMT) will provide substation-level oversight, automating usage analytics and alerting operators to anomalies in real time. For households, a forthcoming appliance-wise consumption tracker will break down energy use by device, turning raw data into clear budgeting insights. This new product line reaffirms the company’s commitment to staying at the forefront of innovation and extending affordable, reliable, high-quality electricity to everyone it serves.

The Guwahati event drew senior officials from government departments, nodal agencies, distribution utilities, and manufacturing partners. Their discussions converged on a single theme: that reliable data and indigenous innovation are essential to the North-East’s economic aspirations.

About Kimbal

Founded in 2011, Kimbal Private Limited delivers end-to-end AMI solutions, RF-mesh communication infrastructure, and AI-based tools that enable utilities to provide reliable, affordable, and sustainable energy to millions of consumers. The company’s portfolio now spans hardware manufacture, software development, and data-intelligence-driven services designed to accelerate India’s energy transition and support global decarbonization goals.

For additional information, visit www.kimbal.io or email to stories@kimbal.io

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String Metaverse (BSE: META) Secures Canadian Fintech License, Rebrands to String Payx

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String Metaverse rebrands to String Payx after securing Canadian Fintech License

Hyderabad (Telangana) [India], June 17: InString Metaverse Limited (BSE: META), a next-generation digital finance infrastructure Web3  company, is pleased to announce that it has officially received its Fintech License (MSB registration) from FINTRAC Canada, headquartered in Vancouver. In alignment with this significant milestone, the Canadian company will undergo a strategic rebranding to String Payx, with the name change to be reflected across all regulatory and operational platforms within the next 60 days.

This license marks a pivotal expansion for String Metaverse, empowering it to launch comprehensive Web3-enabled digital banking services, including:

  • Issuance of Virtual Debit Cards
  • Cross-Border Wire Transfers
  • Full-suite Payment Solutions for businesses and individuals
  • Virtual Corporate Accounts
  • Seamless Crypto-to-Fiat On-Ramp and Off-Ramp capabilities

String Metaverse is uniquely positioned at the convergence of gaming, digital assets, and fintech. With an existing user base of 4 million gamers, projected to reach 10 million, the company will leverage this license to issue Virtual Visa and Mastercard Debit Cards, fully integrated with Apple Pay and Google Pay. This enables instant global payments at over 170 million merchants across both physical and digital platforms.

“This license is a game-changer,” said [CEO  Santosh Althuru], CEO of String Metaverse. “It enables us to power the next wave of financial services for Web3-native users, seamlessly merging crypto, gaming, and global payments.”

This development is aligned with String’s mission to build the public infrastructure layer for open, yield-bearing financial ecosystems on blockchain — where stablecoins, tokenized assets, and real-world payments converge.

About String Metaverse first Web3.0 company listed on Indian exchanges (BSE: META), is building the Internet Financial System of the future. The company’s infrastructure powers scalable digital banking, payment rails, and asset tokenization, connecting Web3 innovation with real-world utility across borders

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Actress Madhurima Tuli Unveils New Brand ‘Bakeats’ in Noida, Launches Variety of Cookies & Rusks Promising a ‘Taste Mein A++’ Experience with Every Bite

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Noida (Uttar Pradesh) [India], June 16: In a flavour-packed launch event held in Noida, PND Exim India LLP introduced its newest offering–Bakeats, a vibrant and premium brand of cookies and rusks, designed to deliver what it calls a “Taste Mein A++” experience. The grand unveiling was made even more special with the presence of actress Madhurima Tuli, who officially launched the product line and applauded the initiative.

Setting itself apart in a cluttered market, Bakeats is not just another snack brand, it’s fully manufactured in-house by PND Exim India LLP at a high-capacity production unit based in Noida with a capacity of producing 14 tonnes in 24 hours. This ensures strict quality control and unmatched freshness in every pack.

The brand enters the market with 8 delightful cookie variants and 4 crispy rusk options, wrapped in eye-catching, vibrant packaging that’s as fresh as the products inside. Bakeats is tailored for modern Indian consumers who crave indulgence, trust quality, and appreciate good design.

“Bakeats is built on the pillars of honesty, flavour, and freshness,” said Mr. Pankaj Mishra, Founder of Bakeats. “With complete in-house production, we control everything from ingredients to packaging. Our goal is to bring a premium snacking experience to everyday households without the premium price tag.”

At the launch event, actress Madhurima Tuli while unveiling the products said, “Bakeats is fresh, tasty, and packaging is really attractive. I’m really happy to be part of this launch and wish the team huge success.”

Bakeats will be initially available across retail markets in Delhi-NCR, Punjab, Haryana, Rajasthan, Jammu & Kashmir, Uttar Pradesh, and Uttarakhand, with aggressive expansion planned for other regions. Within the next 3-4 months, the brand will also go live on quick commerce platforms, making it accessible in metropolitan cities like Delhi, Mumbai, and Bengaluru, through instant delivery apps.

With bold flavours, standout packaging, and the promise of “Every Bite Baked Right,” Bakeats is set to become the next big name in India’s homegrown snack aisle.

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