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EY and People for Animals Uttarakhand launch a Cage-Free Implementation Guide to Assist Corporations in Ethical Cage-free Egg Sourcing

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Global corporate commitments to ethical sourcing are gaining momentum, with over 2,600 multinational companies pledging to transition to cage-free eggs, acknowledging the inherent cruelty of confining hens in cramped cages. However, despite these commitments, many corporations face challenges in implementing cage-free sourcing within their supply chains.

To address this gap, EY and People for Animals-Public Policy Foundation (PFAPPF) have launched the Cage-Free Implementation Guide, a first-of-its-kind resource to help institutional consumers navigate the transition to cage-free egg procurement. The guide provides businesses with practical steps to streamline supply chain adjustments, manage pricing concerns, and meet their animal welfare commitments effectively.

Speaking on the launch Ravi Ruparel, Partner, Sustainability, EY India said, “A successful transition to cage-free operations unlocks a multitude of benefits and opportunities that extend beyond animal welfare. Businesses can enhance operational efficiency, improve supply chain stability, and enhance brand reputation through increased trust amongst consumers. Moreover, cage-free practices align with the evolving market values and business standards, aiding businesses to achieve sustainability goals. Additionally, this shift, with its various benefits, drives innovation and compliance with emerging standards, ultimately contributing to more sustainable and responsible business practices” Speaking on the launch, Priyanka Bangari, Managing Director of People for Animals Uttarakhand and Trustee at PFAPPF, said: “When we spoke with institutional consumers, they expressed a strong intent to transition to cage-free eggs but often struggled with the practicalities–especially supply chain alignment.

This guide was born from those conversations. By collaborating with EY, we have created a resource that can potentially help corporations turn their commitments into tangible action, ensuring hens are no longer confined in cages. “As businesses worldwide face increasing scrutiny on ethical sourcing, the Cage-Free Implementation Guide is expected to be a crucial tool for companies looking to uphold their commitments while ensuring operational feasibility.

About EY

EY exists to build a better working world, helping create long-term value for clients, people, and society and build trust in the capital markets.

Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.

Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today. EY refers to the global organization, and may refer to one or more, of the member firms of Ernst “Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. Information about how EY collects and uses personal data and a description of the rights individuals have under data protection legislation are available via ey.com/privacy. EY member firms do not practice law where prohibited by local laws. For more information about our organization, please visit ey.com.

This news release has been issued by EYGM Limited, a member of the global EY organization that also does not provide any services to clients.

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Resset Group Launches ‘Proxima’ – A RERA-Approved Residential Landmark in Shela Extension with Seamless Sanand Connectivity

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Ahmedabad (Gujarat) [India], May 14: The Resset Group, a trusted name in Gujarat’s real estate development landscape, has officially launched ‘Proxima’, a visionary residential project strategically located in the rapidly emerging Shela Extension corridor in the extension of Link-in Road Fully RERA-approved, Proxima is designed to cater to the evolving lifestyle aspirations of urban families and the housing demands driven by industrial growth in the Sanand region.

Proxima is not just another housing project–it’s a well-planned community positioned at the junction of residential comfort and industrial opportunity. Located in close proximity to Sanand, the industrial powerhouse housing multiple MNCs and major semiconductor companies, this project is expected to draw attention from both end-users and investors alike. Apartment price start with 38 lac plus expense to 45 lac Rs with AA Quality construction and material.

“Shela Extension is the next big growth node in Ahmedabad. With direct access to Sanand, proximity to Sardar Patel Ring Road, and emerging social infrastructure, Proxima is strategically placed for long-term value,” said a senior spokesperson at Resset Group during the launch event.

The project offers a mix of thoughtfully designed 2 BHK apartments and Commecial shops enriched with lifestyle amenities like landscaped gardens, clubhouse, children’s play area, indoor games, gym, yoga deck, and dedicated senior citizen zones.

Key Highlights of Proxima:

  • Prime Location: Excellent connectivity to Sanand, Shela, and SP Ring Road
  • RERA Approved: Transparency and buyer protection assured
  • Future-Ready Infrastructure: Located amidst upcoming schools, hospitals, and commercial hubs
  • High Rental Yield Potential: Ideal for professionals working in Sanand MNCs and upcoming tech parks

With Gujarat emerging as a semiconductor and manufacturing hub, residential demand is steadily rising in the Shela-Sanand belt. Proxima is poised to become a preferred address for professionals, business families, and investors seeking long-term appreciation and quality living.

The Resset Group, known for their commitment to construction quality and timely delivery, adds Proxima to their portfolio of trusted developments across Ahmedabad.

Bookings for Proxima are now open, with attractive pre-launch pricing and easy financing options available through leading banks.

About Resset Group:

Resset Group is a new-age real estate development company focused on creating quality housing and value-driven communities across Gujarat. With a vision rooted in trust, innovation, and customer-centricity, Resset continues to redefine urban living for the modern Indian family.

For media inquiries or project details, please contact:

Email: info@resset.in

Phone: 999 888 1278

Website: www.resset.in

Ahmedabad

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EZ Rankings Opens New Office in Bengaluru to Support Local Businesses with Digital Growth

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Bengaluru (Karnataka) [India], May 12: EZ Rankings, a leading digital marketing agency, has launched a new franchise office in Bengaluru, bringing its trusted digital solutions closer to one of India’s fastest-growing business hubs.

Known for working with over 12,000 clients across 28+ countries, EZ Rankings is now ready to support startups, SMEs, and large enterprises in Bengaluru with services like digital marketing, performance marketing, SEO, Google Ads, Social Media Marketing, Website Design & Development, and more.

“Bengaluru is a city full of innovation and energy. We’re excited to help local businesses grow online using our proven strategies,” said Mansi Rana, Managing Director at EZ Rankings.

The new office is headed by Siva Prasad T, a digital marketing professional with years of experience in helping Indian businesses succeed online. The team will work closely with local brands, offering personalized service, fast support, and result-oriented marketing campaigns tailored to the Bengaluru market.

“We’re here to make digital marketing simple and effective for Bengaluru businesses. Our focus is on transparency, results, and building strong relationships,” added Siva Prasad, Franchise Owner – EZ Rankings Bengaluru.

EZ Rankings has built its reputation by delivering measurable results and a strong return on investment (ROI) for clients across industries. With this local presence, the agency plans to engage directly with the Bengaluru business community through consultations, workshops, and knowledge-sharing events.

The new office reflects EZ Rankings’ larger mission: to make quality digital marketing accessible to businesses across India’s major cities — and empower them to grow in a digital-first world.

About EZ Rankings

EZ Rankings is a full-service digital marketing agency founded in 2010. Headquartered in India and serving clients in more than 28 countries, the agency offers performance-based marketing solutions including SEO, PPC, social media, content marketing, and web design development. Known for its transparent approach and focus on ROI, EZ Rankings helps businesses of all sizes grow their digital presence.

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Premas Life Sciences and Sphere Bio Unite to Advance Single-Cell Research in South Asia

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New Delhi [India], May 6: Premas Life Sciences Pvt. Ltd. (PLS), a pioneering enabler of life science innovations in India, has announced a strategic collaboration with Sphere Bio, a global leader in picodroplet-based microfluidic technologies for functional single-cell analysis. This partnership represents a significant leap in bringing transformative, next-generation platforms to scientists and researchers in India and Bangladesh. The collaboration is rooted in a shared vision: empowering biopharma, biotech, and academic communities with cutting-edge tools that accelerate discovery and drive impactful science. With this alliance, Premas will bring Sphere Bio’s high-performance solutions – including their flagship Cyto-Mine® platform and a growing assay portfolio – closer to researchers in South Asia, supported by localized technical expertise and seamless implementation support.

Sphere Bio, formerly known as Sphere Fluidics, is widely recognized for its innovations in single-cell and picodroplet microfluidics. Their technologies enable ultra-high-throughput analysis, sorting, and isolation of individual cells – critical for applications such as antibody discovery, cell line development, and advanced cell therapy research. These platforms are currently used by leading pharma companies and research institutions around the world to enhance the speed and accuracy of biologic development.

For Premas Life Sciences, this partnership is a natural extension of its mission to democratize access to advanced life science tools. Over the last 18 years, PLS has built a strong legacy of introducing globally benchmarked technologies to India’s scientific ecosystem – spanning genomics, proteomics, bioinformatics, and diagnostics. Their ability to not only introduce but also embed technologies through technical training, application support, and long-term scientific partnerships makes them uniquely positioned to amplify the impact of Sphere Bio’s offerings.

“India is entering a new era of biomedical innovation, with increased investments in biosimilars, vaccines, and cell and gene therapies. This collaboration with Sphere Bio allows us to deliver the kind of scientific capabilities that can transform how research is done in this region–faster, more precisely, and with greater reproducibility. With the government’s strong push through initiatives like the Bio-E3 policy, PRIP scheme, and its vision for bio foundries, we believe technologies like Sphere Bio’s Cyto-Mine® will play a crucial role in accelerating antibody discovery and cell line development, further strengthening the ‘Made in India’ biotech ecosystem. We’re excited to co-create a future where access to such platforms is not a barrier but a baseline.” said Praveen Gupta, Managing Director of Premas Life Sciences.

Sphere Bio echoed this optimism. “We see South Asia as a region with enormous scientific potential. Our partnership with Premas is about more than market access – it’s about long-term impact. Premas brings deep local understanding, technical know-how, and a genuine commitment to enabling discovery. Together, we aim to catalyse the next wave of breakthroughs in biologics and personalized medicine.” said Dale Levitzke, CEO of Sphere Bio

“Our partnership with Premas Life Sciences is a key milestone in our mission to make cutting-edge single-cell technologies more accessible across the APAC region. India and Bangladesh represent rapidly growing innovation hubs, and we see immense potential in empowering local researchers with tools that meet global standards. Premas brings deep market understanding, strong scientific engagement, and a track record of successful technology integration–making them an ideal partner to drive regional adoption and impact.” said Jay Manikandan, VP Commercial (APAC), Sphere Bio

This alliance comes at a pivotal time, as the biotech landscape in India and Bangladesh rapidly evolves with government backing, rising R&D investment, and a growing scientific workforce. As demand for next-gen therapeutics increases, so does the need for high-resolution, scalable tools–precisely what Sphere Bio delivers. Together, Premas and Sphere Bio are building a scientific bridge between global innovation and regional potential. Beyond product access, the partnership offers localized support, training, and tailored solutions aligned with international standards. It sets a new benchmark for how advanced technologies can be effectively introduced and scaled in emerging biotech markets.

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