Press Release
AUM YogaFerma Cryptocurrency for Organic Farming: How Kumbh Mela Changed a Russian Farmer’s Life

AUM Cryptocurrency Launches to Revolutionize Clean Farming Following Founder’s Spiritual Journey at Kumbh Mela
MOSCOW, March 6, 2025 — Russian entrepreneur and spiritual practitioner Vyacheslav Vasilyuk has launched AUM YogaFerma, the world’s first agricultural-backed cryptocurrency aimed at promoting chemical-free farming practices globally. The initiative, which reached a market capitalization of $500,000 within 72 hours of launch, represents a unique intersection of blockchain technology, sustainable agriculture, and Eastern spiritual principles.
Vasilyuk, who owns 1,000 hectares of chemical-free farmland in Russia, conceived the project following his transformative experience at India’s sacred Kumbh Mela festival. “After performing ablutions in the Ganges alongside hundreds of thousands of pilgrims, I experienced a profound spiritual revelation,” said Vasilyuk. “I realized that creating a community-driven cryptocurrency could become a powerful force for promoting sustainable farming practices worldwide.”
Unlike conventional memecoins, AUM YogaFerma is backed by tangible agricultural assets—specifically chemical-free wheat production. Vasilyuk characterizes the current state of industrial farming as a “food genocide,” noting that over 50% of Russian wheat goes toward feeding livestock rather than directly nourishing people, creating what he calls a destructive cycle of environmental degradation and health consequences.
“Large agricultural enterprises aggressively use fertilizers and chemical additives to increase yields, creating a slow-motion catastrophe,” Vasilyuk explained. “After using chemicals, the soil is dead. Cancer rates are significantly higher in regions with industrial-scale agricultural production, and patients are getting younger—people in their 40s with cancer is becoming the norm, not the exception.”
The cryptocurrency has seen remarkable growth since its Q1 2025 launch, with peak growth reaching 2,500% before stabilizing into what Vasilyuk describes as “organic growth patterns.” The project now attracts investors from multiple countries who share the founder’s vision of clean agriculture.
“AUM is not a memecoin in the classical sense,” Vasilyuk clarified. “By name it may be classified as such, but in essence, it’s a community coin carrying specific meaning and concrete benefits. My goal is to draw attention to agricultural issues and encourage people to consider the impact of chemicals on health and the environment.”
The project team is currently developing models to integrate the cryptocurrency into the real economy, particularly in the agricultural sector. Future plans include using the coins for interest-free business loans to eco-farmers, with token holders receiving dividends without needing to sell their holdings.
Vasilyuk’s journey to this point began with a health crisis at age 33, which led him to adopt raw food practices before embracing Buddhism during travels in Tibet and India. He received the spiritual name Pavan Chander Sigh at a Buddhist monastery, where his immersion in yoga and meditation transformed his worldview.
When questioned about potential contradictions between spiritual practices and cryptocurrency ventures, Vasilyuk emphasized transparency: “For me, yoga isn’t just an image of someone sitting in lotus position. Yoga as mindfulness manifests in all areas of life, including business. The project is completely transparent—I’m open to communication, welcome like-minded individuals, and don’t hide my name or business. If I deceive someone now, the same will return to me according to karma.”
The AUM YogaFerma community continues to expand as the project attracts those who share Vasilyuk’s commitment to ecological principles. “Those seeking quick profits have already made their money and left,” he noted. “Those who remain understand the meaning and are ready to develop the project. Together, we can make our earth cleaner.”
About AUM YogaFerma:
AUM YogaFerma is the world’s first agriculture-backed cryptocurrency, launched in 2025 by Russian farmer and spiritual practitioner Vyacheslav Vasilyuk. The project combines blockchain technology with sustainable farming practices to create a global community committed to chemical-free agriculture.
Media Contact:
Vyacheslav Vasilyuk
Social links https://t.me/Crypto_AUM
https://www.instagram.com/karma_gyatgo/
https://vk.com/karma_gyatgo
Open chat https://t.me/yogafarmchat
web: https://yoga-ferma.com/en
COIN: https://t.me/blum/app?startapp=memepadjetton_AUM_mV449
Disclaimer: Refusal of responsibility – investments in cryptocurrency carry risks. The editors are not responsible for financial products.
Press Release
byteEDGE emerges from stealth mode to creates a new Enterprise AI category, raises $1.5M

Backed by Global Investors, 30+ Enterprises, and Rapid Global Expansion
[Gurgaon, India | May 5, 2025] – byteEDGE, is defining a new category of Enterprise AI Knowledge Performance System that is designed for rapid dissemination of organizational mission critical knowledge in instantly digestible short videos, has raised $1.5M in seed round led by TRTL Ventures, a leading Japanese VC along with global and Indian angel investors.
Already adopted by over 30 global enterprises, byteEDGE is addressing a $40B+ market opportunity in enterprise mission critical knowledge transfer—one of the biggest silent killers of productivity and revenue in the modern workforce. Founded by a former Skillsoft & Hewlett Packard Asia Pacific MD and a former PwC Partner, the company is launching operations in the US and Middle East and preparing for its next $3M raise for international expansion amid strong interest from tier-1 global VCs.
“We’re building for rapid mission-critical knowledge transfer for today’s modern workforce” said Kamal Dutta, CEO & Co-founder. “Every business today is sitting on a goldmine of insights trapped in PDFs, PowerPoints, and portals, we bring a consumer-grade experience to unlocking that with a reel-first, AI-powered mobile experience that today’s workforce actually wants to engage with”
byteEDGE’s proprietary platform transforms lengthy documents into swipe able, multilingual, byte-size videos—making high-stake knowledge instantly accessible in the flow of work integrated with companies’ ecosystem apps. It’s already delivering measurable outcomes in sales enablement, onboarding, performance support and frontline productivity.
“42% of sales teams lack product knowledge, costing billions in lost revenue annually. This is a silent endemic,” said Akash Gupt, COO & Co-founder. “People scroll, not read. Learning must meet them where they are—on mobile, on-demand, in seconds.”
With enterprise clients that include multiple Fortune 500s and multinational giants, byteEDGE is fast becoming the go-to knowledge platform for the swipe generation workforce.
Investors might want to take note of this category-defining AI disruptor has just entered the enterprise AI space —and it’s moving fast.
Media & Investor Inquiries: kamal@byteedge.com | akash@byteedge.com
About byteEDGE
byteEDGE is an AI-first knowledge transfer platform that transforms traditional business documents into cinematic, multilingual short videos—delivered in an Insta and tiktok style mobile-first AI platform. Embedded directly into workflows, byteEDGE drives instant access to mission-critical knowledge, improving productivity, engagement, and performance across the enterprise.
Press Release
Omni Media Consulting Unveils Strategic Brand Refresh to Champion a New Era of Full-Funnel, Measurable Marketing

New Delhi | May 2025 – With a strong track record of helping brands transform fragmented efforts into strategic, measurable growth, Omni Media Consulting today officially unveils its brand refresh—a visual and strategic evolution designed to reflect the needs of modern enterprises. The rebrand introduces more than just a new look; it represents a renewed commitment to creative & strategic approaches, data automation, full-funnel strategy, agility, and business impact.
In today’s increasingly complex marketing landscape, brands are facing a new set of challenges. Campaigns are often siloed. Customer journeys are disconnected. And despite an abundance of data, many marketing efforts still fail to translate into meaningful results.
Omni Media Consulting—a results-driven marketing consulting firm with a global footprint—has been solving this for years, with a proven track record of success that instills confidence in our clients and partners.
Why the Rebrand, and Why Now?
The brand refresh comes at a pivotal moment.
After years of delivering strategic growth through partner networks, referrals, and selective campaigns, Omni Media Consulting is ready to broaden its reach. The updated brand reflects:
- A wider spectrum of full-funnel services across strategy, creative, paid media, data analytics, SEO, web development, and email automation
- A mature positioning as a growth enabler, not merely a service provider
- A deeper focus on partnerships with SMBs, mid-market firms, and scale-ups across North America, the UK, the Middle East, and Asia
“This isn’t a pivot—it’s a sharpening,” adds Saurav Chhabra. “We’ve always been results-first. We’ve always been strategic. Now, our branding reflects it. And our clients will benefit from this elevated clarity.”

Complexity Has Outpaced Capability
In an era defined by information saturation, businesses need more than creative efforts and isolated optimizations. Sustainable success hinges on holistic digital ecosystems that align strategy, execution, and performance in real time.
Yet, too many brands—especially mid to large-sized enterprises—are still trapped in outdated models: juggling multiple vendors, lacking clear attribution, and pouring budgets into tactics with no clarity on ROI.
“We’ve seen brands stuck in cycles of noise,” says Saurav Chhabra, Founder & Director of Omni Media Consulting. “Agencies offer piecemeal services, while internal teams struggle to stitch them together. What’s missing is a unified vision—clarity, strategic direction, and a clear path to meaningful brand growth. That’s the foundation we’ve always operated on. This rebrand isn’t a shift; it’s a reflection of the integrated value we’ve been delivering all along.”
A Strategy-First, Outcome-Driven Approach
In one instance, a rapidly scaling global e-commerce brand approached the firm with a common problem: rising acquisition costs, inconsistent messaging across channels, and low customer retention. Omni didn’t only fix the symptoms—it rebuilt the foundation.
Through Omni’s full-funnel marketing audits, strategic repositioning, segmented paid media, and advanced analytics implementation, the brand saw these results in over six months:
- A 3.7x increase in paid media ROI
- 65% higher lead-to-conversion rates
- 28% improvement in customer retention
These aren’t one-off wins—they’re repeatable frameworks.
What Clients Can Expect
The rebrand brings improved structure and communication to what clients already value most:
- An experienced, agile team focused on results, not vanity metrics.
- Full-funnel campaign strategy, from go-to-market to retention.
- A proven process that combines market research, digital execution, analytics, and optimization under one roof.
As one long-time client says, “Omni isn’t simply a vendor. They’re our growth partner. They understand what we’re trying to build—and help us get there faster, smarter.”
Looking Ahead
Omni Media Consulting’s rebrand is a promise: to move with the market, to lead with strategy, and to deliver measurable impact in an era that demands more.
Because in 2025 and beyond, brands don’t need more noise. They need clarity. Focus. And performance.
And Omni is built to deliver just that.
Contact:
Email: hello@omnimediaconsulting.com
Press Release
Big Rattle and Idonneous Announce Strategic Partnership to Revolutionize Retail Execution

Mumbai (Maharashtra) [India], May 2: BigRattle.ai, a prominent AI-first company specializing in advanced image recognition solutions, and Idonneous Marketing Services Pvt. Ltd., a leading provider of sales promotion and field marketing solutions tailored specifically for the consumer products industry, today announced a strategic partnership aimed at enhancing retail execution for consumer packaged goods (CPG) companies across India.
This collaboration offers CPG companies an integrated, comprehensive solution that combines Big Rattle’s state-of-the-art AI technology with Idonneous’ robust manpower resources and expertise in retail execution. By leveraging AI-driven image recognition solutions alongside trained field teams, brands will benefit from improved accuracy and real-time insights, leading to more effective in-store management and heightened competitive advantages.
The combined solution uniquely addresses critical challenges faced by retailers and brands, including automatic capture and detailed analysis of shelf images. This capability enables accurate monitoring of shelf share, compliance, and stock levels, allowing companies to promptly address out-of-stock scenarios and maximize shelf space utilization.
Additionally, the partnership emphasizes improved planogram compliance through real-time monitoring of product placement, pricing accuracy, and promotional effectiveness. By streamlining these processes, CPG companies can efficiently execute strategies, enhance in-store experiences, and achieve superior operational effectiveness.
Ashoke Kumar Seth, Co-Founder of Big Rattle, underscores the importance of this strategic partnership: “One of the common challenges highlighted by our clients is the preference for a single vendor who can deliver both manpower and technological expertise. After extensive research, we identified Idonneous as a market leader with deep expertise in manpower solutions across both modern and general trade segments.”
Mohit Tiku, Founder & Managing Director of Idonneous Marketing Services, shared his perspective on the collaboration’s potential: “Our collaboration with Big Rattle represents a significant advancement toward providing a unified solution enhanced by AI technology. This partnership positions us uniquely to deliver innovative, best-in-class services, meeting the evolving needs of our clients in the competitive retail market.”
This partnership is expected to drive efficiency and accuracy in retail execution, enabling CPG brands to optimize their strategies based on data-driven insights provided through real-time analytics and AI capabilities.
For more information visit www.bigrattle.ai
About Big Rattle AI:
Big Rattle is an AI-first company dedicated to providing advanced image recognition solutions for consumer products and retail brands. The company helps businesses achieve actionable insights through innovative AI technology solutions.
About Idonneous Marketing Services:
Idonneous Marketing Services specializes in sales promotions and field marketing solutions, specifically crafted to meet the distinct demands of the consumer products industry, ensuring brands achieve optimal visibility and market presence.
Media Contact:
BigRattle.ai
Ashoke Kumar Seth
ashoke@bigrattle.com
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