Press Release
Can Your Roti-Sabzi Routine Lead to Diabetes? The Gut-Sugar Story Indians Must Know

New Delhi [India], May 1: In most Indian homes, food is more than nourishment — it’s tradition, love, and comfort. But as diabetes becomes alarmingly common across India, many question: could our beloved roti-sabzi routine be part of the problem?
It’s a common scenario where people come to a doctor’s clinic and declare proudly: I don’t take rice anymore. Rather, I am taking oats, dalia, etc etc.
This blog breaks down how everyday eating habits affect your gut health and blood sugar levels, and why understanding the link can be a game changer — especially for urban Indian lifestyles.
The Sugar Spike Behind Everyday Meals
Our meals, though simple, are often overloaded with carbs — white rice, chapati made from refined wheat, fried sabzis, sugary chai — and very little fiber or protein to balance things out.
This leads to rapid spikes in blood sugar, especially dangerous for those at risk of type 2 diabetes. With increasing sedentary lifestyles, especially in cities, these spikes happen more often and are harder to control. A rising number of cases of obesity is also contributing to altered metabolism within the body. With urbanization, there is also a sharp rise in stress level at all fronts which can be detrimental for gut health.
Why Your Gut Health Matters in This Equation
Your gut — often called your “second brain” — plays a crucial role in regulating how your body digests food and manages blood sugar. The gut microbiome, a mix of good and bad bacteria, helps in breaking down carbs, reducing inflammation, and improving metabolism.
But when this balance is off — because of stress, processed foods, or erratic eating — it can lead to insulin resistance, bloating, acidity, and even weight gain. In patients with diabetes there is a change in gut homeostasis, which can alter neurotransmitters in the gut.
Common Indian Habits That Might Be Harmful
Here are a few eating patterns many Indians follow that could unknowingly disrupt your gut and sugar levels:
- Drinking chai with too much sugar multiple times a day.
- Relying on refined carbs like white bread, white rice, or biscuits.
- Skipping fermented foods like curd or kanji that help gut bacteria.
- Not including protein-rich foods in everyday meals.
- Eating late dinners and sleeping immediately after.
So, Is Our Roti-Sabzi Bad?
Not at all! The roti-sabzi-dal combination can be very healthy, if balanced right. The key is portion control, variety, and adding more fiber and protein.
Instead of three rotis, try two with a bowl of dal and a plate of sabzi. Switch wheat with millets like bajra or jowar. Add curd or a small portion of paneer or egg to your lunch. Simple changes, big difference.
The Role of Indian Spices and Fermented Foods
Many traditional Indian spices — like turmeric, jeera, hing, and ajwain — actually aid digestion and reduce inflammation. Similarly, fermented foods like idli, dosa, kanji, and homemade pickles can help nourish your gut.
Unfortunately, modern lifestyles often replace these with packaged or overly refined food options, which lack the same benefits.
A New Approach to Digestive & Diabetes Care
Healthcare in India is evolving rapidly, especially in how we approach chronic lifestyle conditions like diabetes. At The Gastro Life, a modern healthcare center based in Guwahati, care goes beyond symptom management–it’s about addressing the root causes through an integrated approach.
The clinic brings together a team of renowned experts, including Dr. Kishore K Talukdar, a leading Diabetologist and Internal Medicine specialist in Guwahati; Dr. Pulakesh Sarmah, a highly experienced Psychiatrist; and Dr. Bhaskar J Baruah, one of the best Gastroenterologist & Hepatologist in Guwahati, Assam
This multidisciplinary care model focuses on the intricate connection between gut health, mental well-being, and diabetes management–delivering a more personalized, whole-body solution for patients.
Everyday Tips for Better Gut & Sugar Health
Here are a few simple things you can start doing right now:
- Start your day with a glass of warm water and some soaked nuts.
- Include a portion of fermented food in one meal daily.
- Take short walks after meals.
- Cut back on added sugars, especially in tea or desserts.
- Make time to de-stress, as anxiety affects your digestion and insulin balance.
- Avoid eating outside as much as possible
Final Words
Indian food is rich, diverse, and deeply satisfying — and with mindful choices, it can also be a powerful tool for good health. Understanding how your daily dal-chawal or roti-sabzi impacts your gut and sugar levels helps you make smarter choices, without giving up on tradition. Avoiding roti and rice from the daily routine is not at all advocated.
As diabetes continues to rise in India, it’s not just about cutting carbs — it’s about reconnecting with balanced, traditional habits that nourish the body from within.
Press Release
byteEDGE emerges from stealth mode to creates a new Enterprise AI category, raises $1.5M

Backed by Global Investors, 30+ Enterprises, and Rapid Global Expansion
[Gurgaon, India | May 5, 2025] – byteEDGE, is defining a new category of Enterprise AI Knowledge Performance System that is designed for rapid dissemination of organizational mission critical knowledge in instantly digestible short videos, has raised $1.5M in seed round led by TRTL Ventures, a leading Japanese VC along with global and Indian angel investors.
Already adopted by over 30 global enterprises, byteEDGE is addressing a $40B+ market opportunity in enterprise mission critical knowledge transfer—one of the biggest silent killers of productivity and revenue in the modern workforce. Founded by a former Skillsoft & Hewlett Packard Asia Pacific MD and a former PwC Partner, the company is launching operations in the US and Middle East and preparing for its next $3M raise for international expansion amid strong interest from tier-1 global VCs.
“We’re building for rapid mission-critical knowledge transfer for today’s modern workforce” said Kamal Dutta, CEO & Co-founder. “Every business today is sitting on a goldmine of insights trapped in PDFs, PowerPoints, and portals, we bring a consumer-grade experience to unlocking that with a reel-first, AI-powered mobile experience that today’s workforce actually wants to engage with”
byteEDGE’s proprietary platform transforms lengthy documents into swipe able, multilingual, byte-size videos—making high-stake knowledge instantly accessible in the flow of work integrated with companies’ ecosystem apps. It’s already delivering measurable outcomes in sales enablement, onboarding, performance support and frontline productivity.
“42% of sales teams lack product knowledge, costing billions in lost revenue annually. This is a silent endemic,” said Akash Gupt, COO & Co-founder. “People scroll, not read. Learning must meet them where they are—on mobile, on-demand, in seconds.”
With enterprise clients that include multiple Fortune 500s and multinational giants, byteEDGE is fast becoming the go-to knowledge platform for the swipe generation workforce.
Investors might want to take note of this category-defining AI disruptor has just entered the enterprise AI space —and it’s moving fast.
Media & Investor Inquiries: kamal@byteedge.com | akash@byteedge.com
About byteEDGE
byteEDGE is an AI-first knowledge transfer platform that transforms traditional business documents into cinematic, multilingual short videos—delivered in an Insta and tiktok style mobile-first AI platform. Embedded directly into workflows, byteEDGE drives instant access to mission-critical knowledge, improving productivity, engagement, and performance across the enterprise.
Press Release
Omni Media Consulting Unveils Strategic Brand Refresh to Champion a New Era of Full-Funnel, Measurable Marketing

New Delhi | May 2025 – With a strong track record of helping brands transform fragmented efforts into strategic, measurable growth, Omni Media Consulting today officially unveils its brand refresh—a visual and strategic evolution designed to reflect the needs of modern enterprises. The rebrand introduces more than just a new look; it represents a renewed commitment to creative & strategic approaches, data automation, full-funnel strategy, agility, and business impact.
In today’s increasingly complex marketing landscape, brands are facing a new set of challenges. Campaigns are often siloed. Customer journeys are disconnected. And despite an abundance of data, many marketing efforts still fail to translate into meaningful results.
Omni Media Consulting—a results-driven marketing consulting firm with a global footprint—has been solving this for years, with a proven track record of success that instills confidence in our clients and partners.
Why the Rebrand, and Why Now?
The brand refresh comes at a pivotal moment.
After years of delivering strategic growth through partner networks, referrals, and selective campaigns, Omni Media Consulting is ready to broaden its reach. The updated brand reflects:
- A wider spectrum of full-funnel services across strategy, creative, paid media, data analytics, SEO, web development, and email automation
- A mature positioning as a growth enabler, not merely a service provider
- A deeper focus on partnerships with SMBs, mid-market firms, and scale-ups across North America, the UK, the Middle East, and Asia
“This isn’t a pivot—it’s a sharpening,” adds Saurav Chhabra. “We’ve always been results-first. We’ve always been strategic. Now, our branding reflects it. And our clients will benefit from this elevated clarity.”

Complexity Has Outpaced Capability
In an era defined by information saturation, businesses need more than creative efforts and isolated optimizations. Sustainable success hinges on holistic digital ecosystems that align strategy, execution, and performance in real time.
Yet, too many brands—especially mid to large-sized enterprises—are still trapped in outdated models: juggling multiple vendors, lacking clear attribution, and pouring budgets into tactics with no clarity on ROI.
“We’ve seen brands stuck in cycles of noise,” says Saurav Chhabra, Founder & Director of Omni Media Consulting. “Agencies offer piecemeal services, while internal teams struggle to stitch them together. What’s missing is a unified vision—clarity, strategic direction, and a clear path to meaningful brand growth. That’s the foundation we’ve always operated on. This rebrand isn’t a shift; it’s a reflection of the integrated value we’ve been delivering all along.”
A Strategy-First, Outcome-Driven Approach
In one instance, a rapidly scaling global e-commerce brand approached the firm with a common problem: rising acquisition costs, inconsistent messaging across channels, and low customer retention. Omni didn’t only fix the symptoms—it rebuilt the foundation.
Through Omni’s full-funnel marketing audits, strategic repositioning, segmented paid media, and advanced analytics implementation, the brand saw these results in over six months:
- A 3.7x increase in paid media ROI
- 65% higher lead-to-conversion rates
- 28% improvement in customer retention
These aren’t one-off wins—they’re repeatable frameworks.
What Clients Can Expect
The rebrand brings improved structure and communication to what clients already value most:
- An experienced, agile team focused on results, not vanity metrics.
- Full-funnel campaign strategy, from go-to-market to retention.
- A proven process that combines market research, digital execution, analytics, and optimization under one roof.
As one long-time client says, “Omni isn’t simply a vendor. They’re our growth partner. They understand what we’re trying to build—and help us get there faster, smarter.”
Looking Ahead
Omni Media Consulting’s rebrand is a promise: to move with the market, to lead with strategy, and to deliver measurable impact in an era that demands more.
Because in 2025 and beyond, brands don’t need more noise. They need clarity. Focus. And performance.
And Omni is built to deliver just that.
Contact:
Email: hello@omnimediaconsulting.com
Press Release
Big Rattle and Idonneous Announce Strategic Partnership to Revolutionize Retail Execution

Mumbai (Maharashtra) [India], May 2: BigRattle.ai, a prominent AI-first company specializing in advanced image recognition solutions, and Idonneous Marketing Services Pvt. Ltd., a leading provider of sales promotion and field marketing solutions tailored specifically for the consumer products industry, today announced a strategic partnership aimed at enhancing retail execution for consumer packaged goods (CPG) companies across India.
This collaboration offers CPG companies an integrated, comprehensive solution that combines Big Rattle’s state-of-the-art AI technology with Idonneous’ robust manpower resources and expertise in retail execution. By leveraging AI-driven image recognition solutions alongside trained field teams, brands will benefit from improved accuracy and real-time insights, leading to more effective in-store management and heightened competitive advantages.
The combined solution uniquely addresses critical challenges faced by retailers and brands, including automatic capture and detailed analysis of shelf images. This capability enables accurate monitoring of shelf share, compliance, and stock levels, allowing companies to promptly address out-of-stock scenarios and maximize shelf space utilization.
Additionally, the partnership emphasizes improved planogram compliance through real-time monitoring of product placement, pricing accuracy, and promotional effectiveness. By streamlining these processes, CPG companies can efficiently execute strategies, enhance in-store experiences, and achieve superior operational effectiveness.
Ashoke Kumar Seth, Co-Founder of Big Rattle, underscores the importance of this strategic partnership: “One of the common challenges highlighted by our clients is the preference for a single vendor who can deliver both manpower and technological expertise. After extensive research, we identified Idonneous as a market leader with deep expertise in manpower solutions across both modern and general trade segments.”
Mohit Tiku, Founder & Managing Director of Idonneous Marketing Services, shared his perspective on the collaboration’s potential: “Our collaboration with Big Rattle represents a significant advancement toward providing a unified solution enhanced by AI technology. This partnership positions us uniquely to deliver innovative, best-in-class services, meeting the evolving needs of our clients in the competitive retail market.”
This partnership is expected to drive efficiency and accuracy in retail execution, enabling CPG brands to optimize their strategies based on data-driven insights provided through real-time analytics and AI capabilities.
For more information visit www.bigrattle.ai
About Big Rattle AI:
Big Rattle is an AI-first company dedicated to providing advanced image recognition solutions for consumer products and retail brands. The company helps businesses achieve actionable insights through innovative AI technology solutions.
About Idonneous Marketing Services:
Idonneous Marketing Services specializes in sales promotions and field marketing solutions, specifically crafted to meet the distinct demands of the consumer products industry, ensuring brands achieve optimal visibility and market presence.
Media Contact:
BigRattle.ai
Ashoke Kumar Seth
ashoke@bigrattle.com
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