The Vision Behind Our Magic: Meet Founder Madhu

At the helm is our Founder and Chief Makeup Artist, Madhu, a true maestro with over 10 years of unparalleled expertise. Madhu has adorned the faces of brides, influencers, business leaders, and celebrities, turning heads across the capital and nationwide. Her canvas? Faces that glow with confidence and natural allure. “Beauty isn’t about masking—it’s about amplifying your inner glow with skin-friendly artistry,” Madhu shares passionately.

Madhu’s credentials are world-class. She’s mastered Professional Makeup Artistry, Airbrush Techniques, HD Camera-Ready Makeup, Expert Skin Preparation, and L’Oréal Paris Hair Styling. This elite training ensures every look is flawless under any light—be it soft golden-hour sunlight or studio spotlights. She collaborates seamlessly with top photographers, designers, and event planners, harmonizing makeup with perfect lighting, custom outfits, and your personal style. From intricate mehendi ceremonies to grand receptions, Madhu’s signature touches make you the undisputed star.

An Inspiring Journey from Humble Beginnings

Madhu’s story is the heartbeat of Elite Elegance Studio. Hailing from a modest village, she faced unimaginable challenges early on—losing her father at a young age and navigating life’s hardships with unyielding determination. Yet, through sheer grit and passion for beauty, she rose to establish this premier luxury salon. Today, Madhu isn’t just a makeup artist; she’s an inspiration for women everywhere, proving that dreams, when pursued with heart, bloom into legacies. Her journey fuels our commitment to empowerment, creativity, and excellence.

Our World-Class Team and Services

Our handpicked team of skilled artists mirrors Madhu’s dedication, prioritizing hygiene, innovation, and client delight above all. We use premium, hypoallergenic products ensuring long-lasting, breathable makeup that withstands Delhi’s humid summers or air-conditioned venues. Services span the spectrum:

• Bridal Mastery: Classic Indian looks with bindis and heavy kajal; fusion Indo-Western vibes; or bold contemporary statements.
• Hair & Styling: L’Oréal-inspired updos, sleek blowouts, and intricate braids.
• Skin-Centric Prep: Customized facials, priming, and aftercare for that lit-from-within radiance.
• Event Perfection: Sangeet, cocktail, or pre-wedding shoots—tailored for influencers and executives.

We specialize in personalized consultations, analyzing your face shape, skin tone, and vibe to create bespoke looks. Our salon boasts a serene, state-of-the-art ambiance with sanitized tools, comfortable lounges, and complimentary refreshments. Safety first: We adhere to the highest hygiene protocols, using disposable applicators and sterilized stations.

Why Delhi Chooses Elite Elegance

Elite Elegance Studio isn’t just a service—it’s an experience. Our 5-star client roster includes top Delhi influencers, CEOs, and Bollywood names who rave about our transformative results. “Madhu made me feel like royalty on my big day!” gushes one bride. With glowing Google reviews averaging 4.9/5, we’re Delhi’s trusted name for bridal beauty.

Conveniently located in Pitampura, we’re a short drive from major hubs like Prashant Vihar metro, Rohini, Shalimar Bagh, and Ashok Vihar. Ample parking, flexible timings (including late evenings for trials), and easy WhatsApp booking make us accessible.

Book Your Glow-Up Today!

Ready to shine brighter than ever? Visit Elite Elegance Studio at FU6 Pitampura and let us weave your beauty story. Special bridal packages start at affordable luxury rates—DM, call, or book via our website for a complimentary consultation. Follow us on Instagram @EliteEleganceStudio for behind-the-scenes magic, client transformations, and exclusive offers.

Elite Elegance Studio: Where Tradition Meets Timeless Beauty. Your radiance, our passion.

Elite Elegance Studio | FU6 Pitampura, Delhi
Photos & Bookings: https://www.instagram.com/studioeliteelegance?igsh=dHd2MW4zaWhjNWsz
location: https://maps.app.goo.gl/Q25Y88d51KUanJ2R8
Call: 9717212921

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When Eashan Shah and Clinton Bhowmick started The Mirage Store back in 2021, they had one question on their minds: why should buying a luxury product feel like a risk?

Indian shoppers have always loved global fashion. Brands like Dior, Gucci, Hermes and Jacquemus have been on wishlists for years. But finding a place to actually buy them, with full confidence in what you are getting, was never easy. High prices, unclear sourcing and the ever-present fear of fakes made the whole experience more stressful than it should be.

That is the gap The Mirage Store stepped into. And it has been building trust ever since.

The Mirage Store – A Brand Born Out of a Real Gap

Eashan and Clinton were not chasing a trend. They were solving something real. Indian consumers were not short on desire or spending power. What they lacked was a platform that took them seriously as luxury buyers and gave them a reason to feel good about every purchase.

So they built The Mirage Store around a simple idea: put trust at the center of everything. Not as a tagline, but as the actual way the business works.

Today, the platform is one of India’s most reliable destinations for premium global fashion, covering everything from luxury handbags and footwear to sunglasses, watches and athleisure, all verified and authenticity guaranteed.

Authenticity Is Not a Claim at The Mirage, It Is a Process

The Mirage Store does not just say its products are real. It proves it. Every item goes through a multi-step verification process before it ever reaches a customer:

• Products are sourced only from verified, trusted global supplier networks
• Every item is physically inspected by trained professionals
• Stitching, fabric and finishes are carefully reviewed for quality
• Logos, fonts, engravings and placements are cross-checked against brand standards
• Serial numbers and authenticity tags are validated wherever applicable
• Only fully cleared products are listed and shipped to customers It is a system built for peace of mind, not just for appearances.

Luxury That Does Not Ask You to Compromise

One of the things The Mirage Store has quietly got right is pricing. By building efficient, direct sourcing channels, the platform offers globally recognised brands at prices that actually make sense. Luxury becomes something more people can reach for, not just a small circle of buyers.

The catalog covers a wide range of styles and price points. Handbags from Polene, Coach, Goyard and Miu Miu. Footwear from Off-White, Amiri and On Running. Athleisure from Alo Yoga, Lululemon and Gymshark. And much more across sunglasses and watches too.

Other brands on the platform include Hermes, Dior, Gucci, Burberry, Chloe, Jacquemus, Alaia, Ami Paris, Casablanca, Moschino, Karl Lagerfeld, Essentials and Songmont, with new additions joining regularly.

The Experience Matches the Product

Shopping at The Mirage Store is designed to feel premium from start to finish. The team takes customer experience seriously, not just as an afterthought but as part of what makes the brand worth coming back to.

• Friendly, knowledgeable support available before and after every purchase
• Clear updates and honest communication throughout the order process
• Secure and reliable shipping across India
• Smooth, no-fuss assistance for returns and queries

In a space where the product often gets all the credit, The Mirage Store has built a quiet reputation for the experience around it.

What Comes Next at The Mirage

India’s luxury market is growing fast and The Mirage Store is growing with it. The focus for the coming years is on expanding the brand portfolio, strengthening the authentication process even further, and continuing to build the kind of customer trust that does not happen overnight.

The goal is to become India’s go-to destination for luxury fashion, a place where any Indian shopper can find what they love, know it is real, and feel genuinely good about buying it.

“In a market full of uncertainty, trust becomes the real luxury. At The Mirage Store, we do not just sell products. We guarantee authenticity with every single order. Our goal has always been to make world-class luxury accessible to every Indian who loves fashion, without ever giving them a reason to doubt what they have bought.”

Eashan Shah, Founder at The Mirage Store

About The Mirage Store

Founded in 2021 by Eashan Shah and Clinton Bhowmick, The Mirage Store is an India-based luxury fashion platform offering a curated selection of global brands across handbags, footwear, apparel, sunglasses, watches and accessories. With a multi-layered authenticity verification process and a genuine commitment to customer experience, The Mirage Store is redefining how India shops for luxury.

Support and Contact: official@themirage.store

Official Website: themirage.store

The post The Mirage Store: Where Luxury Meets Trust appeared first on World Circular.

India’s streetwear segment has expanded steadily over the past few years, influenced by global culture, digital exposure, and a rising demand for individuality in fashion. Today’s consumer is more aware and selective. Instead of buying into short-lived trends, many are prioritising fit, fabric, and versatility. Clothing is expected to move seamlessly between professional spaces, social gatherings, travel, and everyday city life. This shift has created space for a streetwear fashion brand in India that understands both aspiration and practicality.

Underrated Club was created to address this exact gap. The brand focuses on delivering the feel of a premium fashion brand without distancing itself from daily wearability. Its collections centre around clean silhouettes, structured essentials, and comfort-driven fits designed for repeat use. Rather than chasing hype cycles, the label invests in dependable construction and modern design language that remains relevant beyond a single season.

The philosophy behind Underrated Club is rooted in accessible luxury. The brand aims to offer garments that look refined and feel elevated, yet remain affordable for young adults, working professionals, and creatives. Each piece is designed to be worn across different environments, offices, campuses, studios, and late-night city outings without losing character. The approach balances simplicity with strength, allowing wearers to express identity without relying on loud branding.

A spokesperson for the brand shared, “We saw a clear demand for streetwear that feels premium but still fits into real life. Our goal is to create clothing that people can rely on, comfortable, durable, and confident, without being excessive. We want our pieces to stay in wardrobes, not just in the moment.”

As the Indian fashion industry matures, expectations around durability and finish continue to rise. Consumers exposed to global standards now expect better stitching, better fabrics, and stronger fits from domestic brands. Underrated Club responds to this awareness by focusing on quality control and consistency, positioning itself in the affordable-premium segment of streetwear.

The broader growth of streetwear in India also reflects a cultural change. Fashion is no longer limited to special occasions; it has become part of everyday identity. Neutral palettes, oversized fits, and strong essentials now define many urban wardrobes. Brands that combine cultural understanding with dependable craftsmanship are likely to shape the next phase of this movement. Underrated Club aligns itself with this progression by building collections that emphasise clarity, comfort, and long-term value.

What Sets Underrated Club Apart:

• Focus on affordable luxury within the premium streetwear segment
• Clean, structured silhouettes designed for repeat wear
• Comfort-driven fits suited for work, college, and city life
• Strong fabric quality and dependable construction
• A culture-aware approach to modern streetwear fashion

With India’s streetwear fashion market expected to continue expanding, Underrated Club represents a steady, homegrown presence in the premium fashion brand category. By focusing on comfort, quality, and wearable design, the brand aims to redefine how accessible premium streetwear can be for the modern Indian consumer.

About Underrated Club

Underrated Club is an Indian streetwear fashion brand dedicated to accessible premium fashion. Built for everyday movement and modern lifestyles, the label creates versatile essentials that combine clean design, durability, and understated confidence. Designed for young adults, professionals, and creatives, Underrated Club delivers clothing that balances comfort, identity, and long-term wearability.

For more information, please contact:

• Email: Hello@underratedclub.com
• Phone: +918600008201
• Address: Office No.2, Kings Office Spaces Mantri Business Park, Wing A, Viman Nagar, Pune, Maharashtra 411014, IN

The post Underrated club: Affordable premium Streetwear Brand in India You Should Know appeared first on World Circular.

Shivers Jewels keeps shopping simple by grouping items by who will wear them. For men, Shivers Jewels offers chains, bracelets, and rings. For women, Shivers Jewels offers bangles, bracelets, necklaces, earrings, chains, rings, and mangalsutras. Shivers Jewels also has a Religious section with religious bracelets and religious chains. For gifting, Shivers Jewels lists relationship-based sections such as gifts for mother, father, sister, wife, husband, and brother, helping buyers choose faster when shopping for family.

Shivers Jewels describes its range as gold and silver-plated fashion jewellery. Shivers Jewels also uses the words “imitation jewellery” in its brand description. Customers should view the pieces as fashion jewellery made for style and regular wear, not as solid gold.

“Shivers Jewels is built for people who want simple jewellery they can wear often, and gifts they can buy without stress,” said Siddhi Panchal, CEO of Shivers Jewels. “With the website, customers can choose men’s and women’s categories, shop by relationship for gifts, and order from anywhere in India.”

A team member of the Shivers Jewels team added, “Many buyers are shopping for fashion jewellery online for the first time. We want them to feel comfortable from start to finish. Clear product groups and clear store rules make buying easier. If someone has a question, chat and email support are available.”

Shivers Jewels shares key shopping details for online orders. Free shipping is available on prepaid orders above ₹1500. Shivers Jewels accepts payments by Cards, Netbanking, Upi and all other payment options. Shivers Jewels also offers help through chat and email. For returns, Shivers Jewels shows 5 days after delivery to request a return, along with usual conditions such as unused items, tags kept in place, and original packaging.

Shivers Jewels is also running an offer shown in its promotion: Buy 2, Get 1 Free. Customers can apply code B2G1 at checkout. This offer is meant for buyers who want to pick a small set for themselves, share with family, or choose a ready gift combination.

About Shivers Jewels

Shivers Jewels is a trusted fashion jewellery store based in Ahmedabad, Gujarat, India, offering online shopping through shiversjewels.com. Shivers Jewels sells men’s and women’s fashion jewellery across key categories such as chains, bracelets, rings, bangles, earrings, necklaces, and mangalsutras, along with a Religious section that includes religious bracelets and religious chains.

Shivers Jewels also offers gift-focused sections for family members, making it easier for buyers to choose pieces for occasions and everyday use. Shivers Jewels describes its range as gold and silver-plated fashion jewellery and also uses the term “imitation jewellery” in its brand description.

Media Contact

Shivers Jewels

Email: shiverssid@gmail.com

Phone: +91 93289 53433

Website: shiversjewels.com

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The post Sophia Polytechnic hosted “The Indian Artryst – Bringing Traditional Art Forms To Life”, a conference for makers, artisans & thinkers re-imagining the future of fashion appeared first on World Circular.

San Diego, CA – The first-ever Bollywood Runway Fashion Show in San Diego made a dazzling debut with a sold-out audience, setting a new benchmark for South Asian fashion excellence in Southern California. Hosted at the elegant Royal India Banquet (San Diego), the evening was a seamless blend of glamour, culture, and fine dining—an unforgettable celebration of style and heritage.

Fashion Highlights

The runway came alive with dramatic lighting, exquisite décor, and breathtaking designs from an exceptional lineup of South Asian fashion houses:

• Classy Closet by Farha – Regal couture infused with sophisticated flair
• Alka’s Curations – Sarees reflecting timeless grace and craftsmanship
• Rabab Couture – Kashmiri-inspired artistry with intricate embroidery
• Thumri Paithani Boutique – Fusion sarees celebrating traditional Paithani weaves
• The Renaissance Project – Eclectic upcycled Indian fashions
• Opal’s Designs – Chic and creative student creations

Each collection celebrated a perfect harmony of tradition and modernity, captivating the audience with bold silhouettes, luxurious fabrics, and refined artistry.

Guests of Honor

The event was graced by distinguished guests of honor, including:

• Kavi Raz – Acclaimed British actor, director, producer and founder of the Cpics streaming platform
• Dr. Preeti Mehta – The first South Asian woman to become President of the San Diego County Medical Society in its 140-year history
• Dr. Jaswinder Bath – A successful veterinarian and founder of notable social events in San Diego

Their presence underscored the growing influence and achievements of the South Asian community across diverse fields.

Star Models & Performers

The runway sparkled with beauty pageant winners and finalists, who brought true Bollywood elegance to every ensemble. Their poise and presence elevated the show, leaving guests enthralled by the fusion of fashion, movement, and emotion.

Audience & Atmosphere

The event attracted San Diego’s cultural tastemakers, social leaders, and fashion enthusiasts, marking it as a premier social gathering. Guests enjoyed a lavish dinner, courtesy of Sam Kambo (owner of Royal India Banquet) and signature cocktails, perfectly complementing the immersive couture experience.

Production Team

The event was produced by India Global USA (indiaglobalusa.com) and flawlessly executed by an exceptional leadership team:

• Kimi Verma – Actress, Author, Nutritionist (Stanford University), Producer
• Mamta Chinnappa – VP, Marketing
• Varu Lingegowda – Mrs. India Global USA, VP, Public Relations

Their dedication and creative vision transformed the concept into a night of cultural pride and fashion-forward brilliance.

Remarks from India Global USA

Kimi Verma, President of India Global USA, shared her excitement about the show’s impact:

“Indians are leaving their mark across every industry, and Bollywood is the cultural thread that connects us all. The overwhelming success of the Bollywood Runway Fashion Show proves that our stories, our style, and our spirit resonate far beyond borders. San Diego embraced this vision with open arms—and this is just the beginning.”

This production also organizes premier South Asian cultural events, including:

• Miss & Mrs. India Global USA Pageants
• Miss & Mrs. Punjaban Pageants
• MUA Glam Wars – a South Asian makeup artist competition celebrating beauty and creativity

Media Contact:
India Global USA

Website: www.indiaglobalusa.com

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About Dr. Anupama Kunjur

Dr. Anupama Kunjur is a woman of substance in every sense. Calm yet confident, she balances traditional values with modern ambition and lessons in service with excellence in her professional life. She is deeply committed to working with underprivileged communities, raising awareness on critical issues such as period poverty, and supporting physical and mental wellbeing. As a mother of two daughters, she brings a heartfelt commitment to social causes and a vision to empower women through education and health.

Mrs. India Queen of Substance: Mission & Credibility

Mrs. India Queen of Substance (MIQS) is India’s premiere pageant for married women committed to more than just beauty. Founded in 2011, MIQS promotes Beauty with Cause—recognizing and celebrating married women who combine grace, intellect, talent, compassion, and a strong voice for social impact. The pageant gives national winners avenues to compete on international stages such as Mrs. Universe, Mrs. Earth, Mrs. United Nations, among others.

The pageant features rigorous evaluation – rounds of interview, talent, social cause, evening gown, traditional costume, and question & answer, among others. Contestants receive grooming, mentorship, and guidance throughout the process. Importantly, MIQS is known for its charitable outreach: in recent year editions more than 2,000 beneficiaries across India have been impacted through community initiatives connected to contestants and pageant organisers.

Directors & Leadership

At the helm of MIQS are Mrs. Ritika Vinay (Founder Director) and Capt Vinay Yadawa (Chief Managing Director). Ritika Vinay is an IIM Bangalore alumna, Delhi University graduate, and visionary in the field of women’s empowerment and social work. Under her stewardship, MIQS has become a platform where married women are empowered, given opportunities for visibility, and encouraged to serve as ambassadors of change.

Capt Vinay Yadawa, former Indian Air Force officer, brings discipline, strategic leadership, and a strong sense of service to the pageant’s organisation. His commitment ensures that MIQS maintains high standards of integrity, fairness, and professionalism.

Significance & Next Steps

By selecting Dr. Anupama Kunjur as its delegate to Mrs. Universe, MIQS underscores its promise to uplift women who are defined not only by outer elegance but by character, compassion, intelligence, and their readiness to bring positive change. Dr. Kunjur will be prepared to compete on the international stage with all the support of MIQS’s grooming, mentoring, and platform.

We invite media, sponsors, and well-wishers to join us in congratulating Dr. Anupama Kunjur and rallying behind her mission. Her participation is not just a win for her, but a win for all Indian women striving for excellence, purpose, and global representation.

Let’s unite in wishing Dr Anupama Kunjur’s success as she carries the Indian tricolor to the Mrs. Universe stage, embodying the spirit of strength, elegance, and purpose.

Media Contact:

Adiva Innovations Pvt. Ltd.
Email: info@mrsindiaqueen.com
Phone: 9810417419
Website: www.mrsindiaqueen.com

Social channels:

• Instagram:
https://www.Instagram.com/mrsindia.official
• Facebook:
https://m.facebook.com/mrsindiapageants
@anupamakunjur_75 @mrsindia.official @ritikavinay_asiapacific @vinayyadawa_

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Founded in 2017 by Chinu Kala, Rubans began as a single mall kiosk fueled by ambition and a deep understanding of India’s evolving fashion sensibilities. In just a few years, it has grown into a leading name in the fashion jewelry space — blending contemporary aesthetics with Indian elegance to create a trend-first, high-impact brand that resonates with millions of style-conscious women across the country.

Speaking on the investment, Ashutosh Taparia, part of the Taparia family and Founder & Managing Partner of Ananta Capital, said:

“Rubans is a rare blend of creative excellence and commercial agility — a brand that understands the pulse of the modern Indian woman. Under Chinu’s dynamic leadership, Rubans has scaled with vision, resilience, and an innate sense of style. We are especially proud to welcome Rubans into the Ananta portfolio — a milestone that reflects our belief in backing bold, driven entrepreneurs who are reshaping the consumer landscape. We’re excited to partner with Chinu and Amit as they lead Rubans into its next era of growth.”

Sanjeev Taparia, part of the Taparia family, added:

“India’s appetite for curated, high-quality yet affordable jewellery is rising rapidly. Rubans is uniquely positioned to meet this demand. We see immense headroom for growth and are thrilled to back the brand’s next phase of scale.”

Rubans plans to use the new capital to deepen its design and product innovation, and strengthen its omnichannel presence across leading marketplaces and offline touchpoints. Investments will also be made in marketing, community-building, and strengthening brand recall among new-age consumers.

Chinu Kala, Founder of Rubans, shared:

“Rubans is not just a brand — it’s a dream I’ve built brick by brick. Partnering with Ananta marks a powerful new chapter in that journey. Their deep understanding of consumer brands and long-term mindset makes them the perfect strategic partner as we scale Rubans into India’s go-to destination for women’s fashion accessories.”

Amit Kala, Co-founder of Rubans, added:

“This partnership is a validation of the hard work our team has put in and the brand loyalty we’ve built. With Ananta’s strategic guidance and support, we’re confident about taking Rubans to even greater heights.” Ananta Capital’s investment in Rubans adds to its foray into the Fashion/lifestyle space, having recently acquired significant strategic investment in Bacca Bucci (A fast-growing D2C Sneaker brand).

Backed by Mumbai-based Taparia Family, Ananta Capital has controlling investments in leading beauty and wellness brands such as Bellavita, Betteralt, ThriveCo, Bevzilla – all under the Guardian group. The Guardian Group also owns the Guardian Pharmacy chain and holds the India master franchise for GNC, a global nutritional supplements brand. The fund also owns a majority stake in prominent home furnishing brands – Sleepycat and Springwel. Additionally, Ananta Capital has invested in companies like Open Secret, Liquiloans, Stovekraft (exited), Pickrr (exited), Alivaa Hotels and PG Electroplast (exited).

For media inquiries, please contact:

Ananya Bhatt, abhatt@anantacapital.in

About Ananta Capital:

Ananta Capital is a private equity firm headquartered in Mumbai. With a diverse portfolio and a track record of successful investments, Ananta Capital is committed to partnering with visionary entrepreneurs to unlock value and drive sustainable growth. Ananta Capital’s portfolio includes Bellavita, Bevzilla, BetterAlt, Thrive Co., Springwel Mattresses, Sleepycat, Open Secret, Bacca Bucci, GNC India (Guardian Pharmacy) Pickrr (exited), Liquiloans, Stovekraft (exited), Alivaa Hotels and PG Electroplast (exited) (Disclaimer: The above press release comes to you under an arrangement with PNN and PTI takes no editorial responsibility for the same.). PTI PWR

The post Ananta Capital Acquires Majority Stake in Rubans, One of India’s Fastest-Growing Fashion Jewelry Brand appeared first on World Circular.

“Beyond The Curve was born from listening — to every woman who’s ever felt ignored by the rack. We didn’t want to just add sizes. We wanted to rethink how sizing, style, and self-expression work for real bodies. And like everything at VIRGIO, BTC follows our core ecosystem of using technology, community data, and on-demand production to build fashion that’s both sustainable and trend-first,” says Amar Nagaram, Founder & CEO of VIRGIO.

Unlike traditional launches, Beyond The Curve follows an invite-only model. Customers joined the waitlist to receive a personal invite code, which unlocked access to the collection. This intentional model ensures thoughtful production, avoiding overstock and waste, while creating an exclusive community that has often been overlooked.

At the heart of this launch is Anjali Anand, a celebrated voice for body inclusivity and the co-creator of the line. Having grown up curvy in an industry that rarely made space for her, Anjali brings raw authenticity, lived experience, and unfiltered passion to the project. She has been deeply involved in every aspect — from fittings and fabric trials to storytelling and community engagement.

“I’ve spent years being told what not to wear. Beyond The Curve is my answer to that — bold, unapologetic, and made for every woman who’s ever felt unseen. With VIRGIO, I didn’t just co-create clothes. We built a space we never had growing up.” says Anjali Anand.

Beyond The Curve marks the start of a long-term commitment from VIRGIO to expand fashion’s boundaries — literally and culturally. Future drops will continue to be community-led, offering trend-forward designs tailored for curvier bodies, while maintaining VIRGIO’s sustainability-first ethos.

Beyond the Curve official video: https://www.instagram.com/reel/DKhvqxKSZ3O/?igsh=MXVvdDc0dDQ1ajFzdw==

About VIRGIO:

VIRGIO is India’s leading clean fashion label, merging trend-first aesthetics with responsible innovation. With a focus on transparent sourcing, eco-conscious materials, and digitally enabled efficiency, VIRGIO is reimagining the future of fashion for a new generation of mindful consumers.

For More Information:

Website | Facebook |Instagram | LinkedIn

The post VIRGIO Launches Beyond The Curve with Anjali Anand: A Bold New Chapter in Fashion appeared first on World Circular.

A Vision Rooted in Heritage

Founded in 2020 by Ganesh Sah M, a seasoned expert in the traditional silk industry of Kanchipuram, OLDZARI.COM was born out of a simple yet powerful idea-to offer a reliable and respectful way for families to sell their old Kanjivaram, Mysore Silk, Banaras Silk or any zari items. Recognizing the sentimental and financial value woven into these heirlooms, the platform was built with transparency, trust, and customer comfort at its core.

Over the past five years, OLDZARI.COM has built a solid reputation in the online marketplace by upholding these principles. Thousands of customers from cities like Chennai, Bengaluru, Delhi, Hyderabad, and beyond have turned to OLDZARI.COM as their go-to solution for monetizing vintage sarees, zari blouses, dhotis, and other precious garments often stored away for generations. The company’s commitment to honest dealings and cultural sensitivity has earned them a loyal customer base and widespread acclaim.

What sets OLDZARI.COM apart is its pioneering service model, which ensures convenience and trust at every step. One of the standout features is the free door pickup service, allowing customers to sell their zari items without the hassle of visiting a store or couriering expensive garments on their own. Upon pickup, the items undergo a non-invasive zari purity test, ensuring that no damage is done to the sarees during verification. This method helps determine the exact composition and value of the zari used.

Adding to the transparency, every seller receives a detailed test report explaining the purity and final value of their items. If the customer is satisfied, payment is processed quickly. If not, OLDZARI.COM ensures a free return of the items, reinforcing their no-obligation policy and respect for customer choice.

National Recognition and Customer Trust

This unique model of ethical buying, coupled with exceptional customer care, has helped OLDZARI.COM win the Award of Excellence in Purchase of Vintage Wedding Sarees, a prestigious recognition that highlights the brand’s impact and innovation in the field of heritage textile commerce.

The success of OLDZARI.COM is also a testament to Ganesh Sah’s deep understanding of the zari and silk ecosystem. Hailing from the renowned weaving town of Kanchipuram, he has seen firsthand the value and sentiment attached to each zari thread. By integrating traditional expertise with modern technology, he established a platform that honors cultural heritage while enabling families across India to unlock the preserved value of their heirloom textiles.

Today, OLDZARI.COM is more than just a business-it’s a bridge between the past and the present. It offers a dignified solution to people who wish to part with their vintage garments without worry or confusion. It also plays a crucial role in promoting sustainability by recycling and reusing valuable zari materials that might otherwise go to waste.

As the platform continues to grow, it remains committed to its founding values: honesty, cultural respect, and customer empowerment. With ongoing innovations in testing, logistics, and customer outreach, OLDZARI.COM is poised to lead the vintage zari marketplace for years to come.

In an age where fast fashion often overshadows traditional craftsmanship, OLDZARI.COM stands tall as a reminder of the enduring value of India’s textile heritage-and the modern solutions that can help preserve it.

So, Where Can You Sell Old Zari Sarees?

If you’re holding on to a pure zari Kanjivaram, Mysore Silk, Banaras Silk Saree, blouse, or dhoti that deserves a second life, OLDZARI.COM is your answer. It provides the most secure, respectful, and transparent way to sell old zari garments in India today. With no hidden charges, free testing, and zero pressure to sell, it’s a platform built on trust.

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