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La Trobe University Vice-Chancellor visits India to further strengthen ties and Celebrate Enduring Partnerships

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La Trobe University [Australia] Vice-Chancellor Professor Theo Farrell visited India from 27 to 31 January 2025. This visit helped in further strengthening La Trobe’s close ties with Indian educational and research institutions and in celebrating enduring partnerships.

  • Prof Theo Farrell participates in a Panel Discussion @QS India Summit 2025, Goa
  • Celebrates 30th Anniversary of La Trobe’s partnership with Lady Shri Ram College for Women (LSR), Delhi
  • Panel participation at The PIE Live event in Delhi discussion Workforce trends, national education policy, and global collaboration in education
  • LaTrobe’s partnerships with Indian Institutions viz. BIRAC and Bangalore Bioinnovation Centre for advancing research and innovation

Professor Farrell said that La Trobe has a proud and longstanding history in India, partnering with higher education institutions and key industries on projects of benefit to both countries as well as joint educational initiatives, and that he looked forward to his third visit since starting at the University in February 2024.

“I am delighted to have visited India again and deepened La Trobe’s existing partnerships with esteemed Indian universities and industries, while forging new ones,” Professor Farrell said.

“Our significant expertise in areas including bio-innovation, health and wellbeing, technology and sustainable food and agriculture are being utilised through our partnerships with prestigious institutions in India such as the Biotechnology Industry Research Assistance Council (BIRAC) and the Bangalore Bioinnovation Centre (BBC) with whom we are establishing Bio Innovation corridors to support the development of research and innovation.

“Likewise, I am excited at the prospect of exploring further learning opportunities for students in India and in Australia via joint educational partnerships in India. Together, we can achieve remarkable milestones and contribute to the development of higher education in both countries.”

Professor Farrell participated in a panel discussion at the QS India Summit 2025 in Goa on Tuesday, 28 January, which was chaired by Dr Vidya Yeravdekar, Pro Chancellor of Symbiosis International University. Prof Farrell address the theme “Addressing Global Uncertainties: Building Resilient Educational Institutions”. The summit, hosted by the Ministry of Education, Government of India and SRM Institute of Science and Technology, which provided an important platform for discussing global challenges in higher education.

Australia’s La Trobe University Celebrated 30th Anniversary of Indian Partnership

La Trobe University Vice-Chancellor and President Professor Theo Farrell celebrated the enduring strength of the Australian institution’s 30-year partnership with Lady Shri Ram College for Women (LSR) during a visit in India today (31 January 2025).

Professor Farrell, who was joined on his visit by Victorian Commissioner to South Asia Michelle Wade, met with LSR Principal Professor Suman Sharma at the school’s South Delhi campus to recognise the significant 30th anniversary milestone.

The partnership, one of La Trobe’s longest standing in India, enables the exchange of students between the two institutions, provides LSR staff with professional development opportunities at La Trobe and supports opportunities in research and innovation.

Professor Farrell said La Trobe was proud of its continuing partnership with LSR as it aligned with the University’s goals to build inclusive communities, advance academic excellence and lead transformative change.

“Lady Shri Ram College is one of the most highly respected and successful institutions in India and we value the relationship we have forged over the past 30 years,” Professor Farrell said.

“What began in a modest meeting room at La Trobe University in 1995, has flourished into one of our University’s most enduring and successful international partnerships.

“We look forward to developing and growing our partnership over the coming years as the two institutions continue to support women from diverse backgrounds to become tomorrow’s leaders.”

Professor Suman Sharma, Principal of Lady Shri Ram College for Women, extended a warm welcome to La Trobe’s Vice-Chancellor and President Professor Theo Farrell and Deputy Vice-Chancellor Future Growth, Dr Stacey Farraway, and gave special thanks to Victorian Commissioner Michelle Wade for joining them in celebrating thirty years of partnership with La Trobe University.

“Commitment, integrity and exchange of knowledge besides students’ welfare is the hallmark of our partnership with La Trobe,” Professor Sharma said.

“The long-standing partnership was renewed with fresh vigor in 2023. Among top universities which signed the bilateral Exchange Agreements, LSR was proud to be one of the Colleges which signed the Memorandum of Understanding (MoU) in presence of Hon’ble Minister of Education, Dharmendra Pradhan, Australian Education Minister Honourable Jason Clare, along with a senior delegation from the Education sector.

“La Trobe’s former Vice-Chancellor, Professor John Dewar, and I signed the Agreements marking the partnership between LSR and La Trobe. Today as we celebrate three decades of collaboration and exchange, we extend our commitment in the forthcoming years to education and multiculturalism in a global world.”

About Lady Shri Ram College for Women

Lady Shri Ram College was founded in 1956 by Sir Shri Ram, in memory of his wife.

It has grown from an initial 243 students and nine faculty members to become one of India’s premier institutions for women’s education.

This growth mirrors the evolution of the La Trobe’s partnership, which has facilitated the exchange of 63 students – 31 inbound and 32 outbound participants – making LSR the University’s most sought-after Indian exchange destination.

LSR’s mission is to empower women to assume leadership roles in a globalised, rapidly changing, technology-based nation and world.

Among its distinguished alumni are CFO and Managing Director of the World Bank Group, Anshula Kant; the First Deputy Managing Director of the International Monetary Fund, Gita Gopinath; former Supreme Court of India Judge Indu Malhotra, filmmaker Deepa Mehta and Bollywood actress Aditi Rao Hydari.

Today’s partnership operates within the broader framework of La Trobe’s agreement with Delhi University, reflecting the complex interconnections of international education.

La Trobe University and India

  • La Trobe University is ranked in the top 1 per cent of Universities worldwide
  • Times Higher Education (THE), 2024, World University Rankings 2025; Consejo Superior de Investigaciones Cientificas (CSIC), 2024, Ranking Web of Universities
  • The University has a proud record of educating students from India, with around 11,000 people born in India among our alumni.
  • La Trobe University is one of the founding members of the Australia India Institute.
  • The IIT Kanpur – La Trobe Research Academy was established in 2020.
  • Asian Smart Cities Research Innovation Network (ASCRIN), was founded by La Trobe in 2019 and is now its single largest research internationalisation initiative with joint investment of more than AUD $43 million (Rs 235 crores). It is a partnership designed to improve sustainability, liveability and efficiency of Asian cities. Partners in the network include Tata Institute of Social Science; the Indian Institute of Technology Kanpur (IIT-K) and Birla Institute of Technology and Science, Pilani (BITS-Pilani) which includes more than 250 researchers and over 70 joint-PhD projects.
  • In 2024, the University announced that it would be establishing a Bio Innovation Corridor with India’s Biotechnology Industry Research Assistance Council (BIRAC) and the Bangalore Bioinnovation Centre (BBC), to support the development of research and innovation.
  • Dignitaries La Trobe University has hosted from the Indian subcontinent include Prime Minister Mrs Indira Gandhi, Kapil Dev, Malaika Arora Khan, Amitabh Bachchan, Rajkumar Hirani, Abhijat Joshi and, most recently, actor, producer and women’s equality advocate, Shah Rukh Khan.
  • La Trobe offers the Shah Rukh Khan La Trobe University PhD Scholarship, providing a life-changing opportunity for an aspiring female researcher from India to make a meaningful impact in the world.
  • La Trobe University is one of only two universities in Australia teaching Hindi, and the only Australian University to teach a subject on the history, music, and storytelling of popular Hindi cinema.
  • The La Trobe Library collection houses more than 38,000 volumes of monographs, journals, magazines and government publications from India, one of the largest collections in Australia.
  • La Trobe has been a proud sponsor of the Indian Film Festival in Melbourne since it began in 2010.

Media enquiries

BUZZ Communications [India] Achal Paul – achal@buzzcomm.in Mob: +91 98101 62377

La Trobe University [Australia] media team:

media@latrobe.edu.au | https://www.latrobe.edu.au/news/contact-us

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Press Release

byteEDGE emerges from stealth mode to creates a new Enterprise AI category, raises $1.5M

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4 weeks ago

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May 3, 2025

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Backed by Global Investors, 30+ Enterprises, and Rapid Global Expansion

[Gurgaon, India | May 5, 2025] –  byteEDGE, is defining a new category of Enterprise AI Knowledge Performance System that is designed for rapid dissemination of organizational mission critical knowledge in instantly digestible short videos, has raised $1.5M in seed round led by TRTL Ventures, a leading Japanese VC along with global and Indian angel investors.

Already adopted by over 30 global enterprises, byteEDGE is addressing a $40B+ market opportunity in enterprise mission critical knowledge transfer—one of the biggest silent killers of productivity and revenue in the modern workforce. Founded by a former Skillsoft & Hewlett Packard Asia Pacific MD and a former PwC Partner, the company is launching operations in the US and Middle East and preparing for its next $3M raise for international expansion amid strong interest from tier-1 global VCs.

“We’re building for rapid mission-critical knowledge transfer for today’s modern workforce” said Kamal Dutta, CEO & Co-founder. “Every business today is sitting on a goldmine of insights trapped in PDFs, PowerPoints, and portals, we bring a consumer-grade experience to unlocking that with a reel-first, AI-powered mobile experience that today’s workforce actually wants to engage with”

byteEDGE’s proprietary platform transforms lengthy documents into swipe able, multilingual, byte-size videos—making high-stake knowledge instantly accessible in the flow of work integrated with companies’ ecosystem apps. It’s already delivering measurable outcomes in sales enablement, onboarding, performance support and frontline productivity.

“42% of sales teams lack product knowledge, costing billions in lost revenue annually. This is a silent endemic,” said Akash Gupt, COO & Co-founder. “People scroll, not read. Learning must meet them where they are—on mobile, on-demand, in seconds.”

With enterprise clients that include multiple Fortune 500s and multinational giants, byteEDGE is fast becoming the go-to knowledge platform for the swipe generation workforce.

Investors might want to take note of this category-defining AI disruptor has just entered the enterprise AI space —and it’s moving fast.

Media & Investor Inquiries: kamal@byteedge.com | akash@byteedge.com

About byteEDGE

byteEDGE is an AI-first knowledge transfer platform that transforms traditional business documents into cinematic, multilingual short videos—delivered in an Insta and tiktok style mobile-first AI platform. Embedded directly into workflows, byteEDGE drives instant access to mission-critical knowledge, improving productivity, engagement, and performance across the enterprise.

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Press Release

Omni Media Consulting Unveils Strategic Brand Refresh to Champion a New Era of Full-Funnel, Measurable Marketing

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4 weeks ago

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May 2, 2025

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New Delhi | May 2025 – With a strong track record of helping brands transform fragmented efforts into strategic, measurable growth, Omni Media Consulting today officially unveils its brand refresh—a visual and strategic evolution designed to reflect the needs of modern enterprises. The rebrand introduces more than just a new look; it represents a renewed commitment to creative & strategic approaches, data automation, full-funnel strategy, agility, and business impact.

In today’s increasingly complex marketing landscape, brands are facing a new set of challenges. Campaigns are often siloed. Customer journeys are disconnected. And despite an abundance of data, many marketing efforts still fail to translate into meaningful results.

Omni Media Consulting—a results-driven marketing consulting firm with a global footprint—has been solving this for years, with a proven track record of success that instills confidence in our clients and partners.

Why the Rebrand, and Why Now?

The brand refresh comes at a pivotal moment.

After years of delivering strategic growth through partner networks, referrals, and selective campaigns, Omni Media Consulting is ready to broaden its reach. The updated brand reflects:

  • A wider spectrum of full-funnel services across strategy, creative, paid media, data analytics, SEO, web development, and email automation
  • A mature positioning as a growth enabler, not merely a service provider
  • A deeper focus on partnerships with SMBs, mid-market firms, and scale-ups across North America, the UK, the Middle East, and Asia

“This isn’t a pivot—it’s a sharpening,” adds Saurav Chhabra. “We’ve always been results-first. We’ve always been strategic. Now, our branding reflects it. And our clients will benefit from this elevated clarity.”

Complexity Has Outpaced Capability

In an era defined by information saturation, businesses need more than creative efforts and isolated optimizations. Sustainable success hinges on holistic digital ecosystems that align strategy, execution, and performance in real time.

Yet, too many brands—especially mid to large-sized enterprises—are still trapped in outdated models: juggling multiple vendors, lacking clear attribution, and pouring budgets into tactics with no clarity on ROI.

“We’ve seen brands stuck in cycles of noise,” says Saurav Chhabra, Founder & Director of Omni Media Consulting. “Agencies offer piecemeal services, while internal teams struggle to stitch them together. What’s missing is a unified vision—clarity, strategic direction, and a clear path to meaningful brand growth. That’s the foundation we’ve always operated on. This rebrand isn’t a shift; it’s a reflection of the integrated value we’ve been delivering all along.”

A Strategy-First, Outcome-Driven Approach

In one instance, a rapidly scaling global e-commerce brand approached the firm with a common problem: rising acquisition costs, inconsistent messaging across channels, and low customer retention. Omni didn’t only fix the symptoms—it rebuilt the foundation.

Through Omni’s full-funnel marketing audits, strategic repositioning, segmented paid media, and advanced analytics implementation, the brand saw these results in over six months:

  • A 3.7x increase in paid media ROI
  • 65% higher lead-to-conversion rates
  • 28% improvement in customer retention

These aren’t one-off wins—they’re repeatable frameworks.

What Clients Can Expect

The rebrand brings improved structure and communication to what clients already value most:

  • An experienced, agile team focused on results, not vanity metrics.
  • Full-funnel campaign strategy, from go-to-market to retention.
  • A proven process that combines market research, digital execution, analytics, and optimization under one roof.

As one long-time client says, “Omni isn’t simply a vendor. They’re our growth partner. They understand what we’re trying to build—and help us get there faster, smarter.”

Looking Ahead

Omni Media Consulting’s rebrand is a promise: to move with the market, to lead with strategy, and to deliver measurable impact in an era that demands more.

Because in 2025 and beyond, brands don’t need more noise. They need clarity. Focus. And performance.

And Omni is built to deliver just that.

Contact:
Email: hello@omnimediaconsulting.com

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Press Release

Big Rattle and Idonneous Announce Strategic Partnership to Revolutionize Retail Execution

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4 weeks ago

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May 2, 2025

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Mumbai (Maharashtra) [India], May 2: BigRattle.ai, a prominent AI-first company specializing in advanced image recognition solutions, and Idonneous Marketing Services Pvt. Ltd., a leading provider of sales promotion and field marketing solutions tailored specifically for the consumer products industry, today announced a strategic partnership aimed at enhancing retail execution for consumer packaged goods (CPG) companies across India.

This collaboration offers CPG companies an integrated, comprehensive solution that combines Big Rattle’s state-of-the-art AI technology with Idonneous’ robust manpower resources and expertise in retail execution. By leveraging AI-driven image recognition solutions alongside trained field teams, brands will benefit from improved accuracy and real-time insights, leading to more effective in-store management and heightened competitive advantages.

The combined solution uniquely addresses critical challenges faced by retailers and brands, including automatic capture and detailed analysis of shelf images. This capability enables accurate monitoring of shelf share, compliance, and stock levels, allowing companies to promptly address out-of-stock scenarios and maximize shelf space utilization.

Additionally, the partnership emphasizes improved planogram compliance through real-time monitoring of product placement, pricing accuracy, and promotional effectiveness. By streamlining these processes, CPG companies can efficiently execute strategies, enhance in-store experiences, and achieve superior operational effectiveness.

Ashoke Kumar Seth, Co-Founder of Big Rattle, underscores the importance of this strategic partnership: “One of the common challenges highlighted by our clients is the preference for a single vendor who can deliver both manpower and technological expertise. After extensive research, we identified Idonneous as a market leader with deep expertise in manpower solutions across both modern and general trade segments.”

Mohit Tiku, Founder & Managing Director of Idonneous Marketing Services, shared his perspective on the collaboration’s potential: “Our collaboration with Big Rattle represents a significant advancement toward providing a unified solution enhanced by AI technology. This partnership positions us uniquely to deliver innovative, best-in-class services, meeting the evolving needs of our clients in the competitive retail market.”

This partnership is expected to drive efficiency and accuracy in retail execution, enabling CPG brands to optimize their strategies based on data-driven insights provided through real-time analytics and AI capabilities.

For more information visit www.bigrattle.ai

About Big Rattle AI:

Big Rattle is an AI-first company dedicated to providing advanced image recognition solutions for consumer products and retail brands. The company helps businesses achieve actionable insights through innovative AI technology solutions.

About Idonneous Marketing Services:

Idonneous Marketing Services specializes in sales promotions and field marketing solutions, specifically crafted to meet the distinct demands of the consumer products industry, ensuring brands achieve optimal visibility and market presence.

Media Contact:

BigRattle.ai

Ashoke Kumar Seth

ashoke@bigrattle.com

www.bigrattle.com

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