Ahmedabad (Gujarat) [India], May 14: The Resset Group, a trusted name in Gujarat’s real estate development landscape, has officially launched ‘Proxima’, a visionary residential project strategically located in the rapidly emerging Shela Extension corridor in the extension of Link-in Road Fully RERA-approved, Proxima is designed to cater to the evolving lifestyle aspirations of urban families and the housing demands driven by industrial growth in the Sanand region.

Proxima is not just another housing project–it’s a well-planned community positioned at the junction of residential comfort and industrial opportunity. Located in close proximity to Sanand, the industrial powerhouse housing multiple MNCs and major semiconductor companies, this project is expected to draw attention from both end-users and investors alike. Apartment price start with 38 lac plus expense to 45 lac Rs with AA Quality construction and material.

“Shela Extension is the next big growth node in Ahmedabad. With direct access to Sanand, proximity to Sardar Patel Ring Road, and emerging social infrastructure, Proxima is strategically placed for long-term value,” said a senior spokesperson at Resset Group during the launch event.

The project offers a mix of thoughtfully designed 2 BHK apartments and Commecial shops enriched with lifestyle amenities like landscaped gardens, clubhouse, children’s play area, indoor games, gym, yoga deck, and dedicated senior citizen zones.

Key Highlights of Proxima:

• Prime Location: Excellent connectivity to Sanand, Shela, and SP Ring Road
• RERA Approved: Transparency and buyer protection assured
• Future-Ready Infrastructure: Located amidst upcoming schools, hospitals, and commercial hubs
• High Rental Yield Potential: Ideal for professionals working in Sanand MNCs and upcoming tech parks

With Gujarat emerging as a semiconductor and manufacturing hub, residential demand is steadily rising in the Shela-Sanand belt. Proxima is poised to become a preferred address for professionals, business families, and investors seeking long-term appreciation and quality living.

The Resset Group, known for their commitment to construction quality and timely delivery, adds Proxima to their portfolio of trusted developments across Ahmedabad.

Bookings for Proxima are now open, with attractive pre-launch pricing and easy financing options available through leading banks.

About Resset Group:

Resset Group is a new-age real estate development company focused on creating quality housing and value-driven communities across Gujarat. With a vision rooted in trust, innovation, and customer-centricity, Resset continues to redefine urban living for the modern Indian family.

For media inquiries or project details, please contact:

Email: info@resset.in

Phone: 999 888 1278

Website: www.resset.in

Ahmedabad

Bengaluru (Karnataka) [India], May 12: EZ Rankings, a leading digital marketing agency, has launched a new franchise office in Bengaluru, bringing its trusted digital solutions closer to one of India’s fastest-growing business hubs.

Known for working with over 12,000 clients across 28+ countries, EZ Rankings is now ready to support startups, SMEs, and large enterprises in Bengaluru with services like digital marketing, performance marketing, SEO, Google Ads, Social Media Marketing, Website Design & Development, and more.

“Bengaluru is a city full of innovation and energy. We’re excited to help local businesses grow online using our proven strategies,” said Mansi Rana, Managing Director at EZ Rankings.

The new office is headed by Siva Prasad T, a digital marketing professional with years of experience in helping Indian businesses succeed online. The team will work closely with local brands, offering personalized service, fast support, and result-oriented marketing campaigns tailored to the Bengaluru market.

“We’re here to make digital marketing simple and effective for Bengaluru businesses. Our focus is on transparency, results, and building strong relationships,” added Siva Prasad, Franchise Owner – EZ Rankings Bengaluru.

EZ Rankings has built its reputation by delivering measurable results and a strong return on investment (ROI) for clients across industries. With this local presence, the agency plans to engage directly with the Bengaluru business community through consultations, workshops, and knowledge-sharing events.

The new office reflects EZ Rankings’ larger mission: to make quality digital marketing accessible to businesses across India’s major cities — and empower them to grow in a digital-first world.

About EZ Rankings

EZ Rankings is a full-service digital marketing agency founded in 2010. Headquartered in India and serving clients in more than 28 countries, the agency offers performance-based marketing solutions including SEO, PPC, social media, content marketing, and web design development. Known for its transparent approach and focus on ROI, EZ Rankings helps businesses of all sizes grow their digital presence.

New Delhi [India], May 5: In a vast and diverse country like India, where the reach of condoms is limited, e-commerce wellness companies are using immensely popular sporting events like the IPL to reach millions of otherwise unreachable people and encourage the adoption and consistent usage of condoms and sexual wellness products.

For instance, CondomBazaar.com, a popular e-commerce retail store specialising in condoms and sexual wellness products, promotes IPL-themed product bundles. According to the Condom Bazaar team, “The Indian Premier League (IPL) is more than just a cricket tournament; it’s a cultural phenomenon that captivates millions nationwide. We recognise its vast reach and strategically align our marketing efforts with the IPL season to promote condom usage.”

With targeted interventions like these, e-commerce retailers aim to normalise conversations around sexual wellness and encourage condom usage.

Decoding the Market

Despite advancements, condom usage in India remains relatively low. The NFHS-5 survey indicates that around 10% of men in India reported using condoms. So, there is a significant gap in awareness and adoption of condoms as a viable contraceptive method. Furthermore, the prevalence of condom usage is not uniform across India; it varies according to numerous demographic factors. For instance, only 7.6% of men in rural areas use condoms, as opposed to 13.6% of men in urban areas. Similarly, condom usage varies according to the state.

So, it makes reaching a wider audience and promoting condom usage with ads relevant to the local contexts extremely challenging. There is a clear need to find a common theme to reach diverse sections of society without facing these hurdles. This is where IPL comes in.

IPL: The Key to Mass Engagement

According to Star Sports statistics, the 2024 IPL season had a cumulative viewership of more than 40 crores for the live broadcast of 18 matches. The IPL’s extensive viewership cuts across urban and rural demographics, making it an ideal theme to connect with audiences that cannot be reached by any other means. It offers an excellent opportunity to engage with people nationwide in a context that is both entertaining and relevant.

Take the story of Rajesh Yadav, a farmer in the village of Bhogpur, Uttar Pradesh. Rajesh is a 28-year-old ardent cricket fan with two children. His wife, Anjali, had often requested him to get condoms for contraception, as the couple had reached the limit as to the number of children they could afford to have. “He used to tell me to either get sterilised at the district government hospital or walk the path God has chosen for us. But I never liked the idea of permanent contraception”, says Anjali.

“My friends in the village always made fun of those using condoms. As a result, I believed using them is shameful”, Says Rajesh. That changed suddenly when Rajesh encountered an IPL-themed condom advertisement on his smartphone. He was initially interested only in the IPL theme. “I asked myself how cricket and condoms could be connected. I was amused but curious. I followed the link and saw so many varieties of condoms listed on that site. I never knew about them before. Seeing condoms in fruit flavours made me want to try them”, says Rajesh.

The initial hesitation turned into inspiration. Rajesh not only started experimenting with different types of condoms but also started encouraging his friends in the village to try them. Anjali is also happy with the change. “Now that we use condoms regularly, we do not have disagreements on contraception usage. We have managed to find unity and intimacy by simply choosing a contraceptive that we both like. It all happened because of Rajesh’s interest in IPL”, says Anjali.

E-Commerce Initiatives Promote Sexual Wellness During the IPL Season

Sexual wellness is more than just condoms and contraception. From intimate hygiene products to lubes and lingerie, there are numerous wellness products available online. E-commerce wellness stores like Condom Bazaar are packaging all these products together and promoting them during the IPL season.

According to the Condom Bazaar team, “By bundling condoms, a functional contraception method, with other interesting sexual wellness products, we aim to make condoms more appealing to purchase for even the otherwise uninterested people. These bundles offer a great value for money and appeal to those who want to experiment.”

Condom Bazaar is leveraging the power of IPL to reach the audience through marketing efforts that resonate with cricket enthusiasts like the young couple Priya and Arjun from Delhi. “Watching IPL together and supporting the same team brought us together into a relationship! So, we believe every match is a celebration and an opportunity to strengthen our bond”, says Priya. They both felt the idea of using condoms at a time of celebration to be unexciting.

One evening, they came across a social media advertisement from Condom Bazaar promoting an IPL-themed intimacy bundle. “We both found the contents of that bundle interesting. Having products that promote intimacy and experimentation seemed like a perfect way to celebrate great sporting moments”, Says Arjun.

The couple initially treated condoms that came with the package as added extras. “We soon realised every product in the bundle, including the condom pack, is carefully curated. They all complemented each other so well that we started liking the condoms in the end. We use them regularly now!”, says Priya. These intimacy bundles introduced condoms to a couple who never intended to use them and added a whole new dimension to their relationship.

IPL and E-commerce Marketing: The Perfect Duo for Promoting Sexual Wellness Products

By promoting condoms with IPL-themed initiatives, e-commerce platforms are reaching diverse audiences, including those in rural areas and younger demographics. These initiatives are not only boosting sales but also playing a crucial role in normalising the conversation around sexual wellness and intimacy. As these campaigns continue to evolve, they hold the potential to significantly increase condom adoption and usage across India, contributing to better public health outcomes.

For more information, visit www.CondomBazaar.com.