The conclave served as a comprehensive platform to address the evolving needs and challenges of MSMEs while creating awareness about policy initiatives, institutional support, and growth opportunities available to entrepreneurs. MSMEs, often referred to as the backbone of the Indian economy, contribute significantly to employment generation, innovation, exports, and inclusive economic development. Recognizing this vital role, the Sansad MSME Conclave was conceptualized to facilitate meaningful engagement between entrepreneurs, policymakers, financial institutions, and industry experts.

A key highlight of the event was the in-depth discussion on various Government of India schemes and initiatives aimed at promoting MSMEs. Participants were informed about credit facilities, collateral-free loans, interest subvention schemes, subsidies, export promotion policies, digital compliance, GST facilitation, and government procurement opportunities through platforms such as GeM. Special emphasis was laid on encouraging small businesses to formalize their operations, adopt digital tools, and improve competitiveness in both domestic and global markets.

Experts and resource persons shared valuable insights on ease of doing business, access to finance, technology adoption, skill development, innovation, and sustainability. Entrepreneurs were guided on how to overcome common hurdles such as limited capital, regulatory compliance, market access, and scalability challenges. The interactive sessions enabled MSME owners to raise queries, seek clarifications, and receive practical, solution-oriented advice tailored to their business needs.

The conclave also played an important role in fostering networking and collaboration among MSME stakeholders. Entrepreneurs had the opportunity to interact with peers, explore business partnerships, exchange best practices, and build long-term professional relationships. Such networking is expected to enhance supply-chain linkages, encourage local sourcing, and promote collective growth within the MSME ecosystem.

Speaking at the conclave, the organizers highlighted that strengthening MSMEs is essential for achieving the vision of a self-reliant India. They emphasized that initiatives like the Sansad MSME Conclave help bridge the information gap and ensure that government policies and benefits reach grassroots entrepreneurs in an effective and transparent manner. By creating direct channels of communication, the conclave empowers entrepreneurs to take informed decisions and leverage available institutional support.

Participants expressed strong appreciation for the initiative, describing the conclave as timely, informative, and highly impactful. Many MSME owners noted that the availability of consolidated information under one platform saved time and provided clarity on multiple schemes and processes. Several entrepreneurs also shared that the guidance received during the conclave would help them expand operations, generate employment, and improve financial sustainability.

The Sansad MSME Conclave was sponsored and supported by various sponsors and partner organizations, whose generous contribution and cooperation played a crucial role in the successful execution of the event. The support from sponsors enabled seamless arrangements, quality sessions, and greater outreach to MSME stakeholders. The organizers extended heartfelt gratitude to all sponsors, partners, experts, and volunteers for their unwavering support and commitment towards MSME development.

Beyond knowledge sharing, the conclave reinforced the importance of inclusive growth, entrepreneurship, and local economic development within the Mumbai North West Parliamentary Constituency. By empowering MSMEs, the initiative contributes to job creation, skill enhancement, and the strengthening of local industries, thereby supporting overall socio-economic progress.

The conclave concluded with a strong commitment from the organizers to continue engaging with MSME entrepreneurs through similar platforms in the future. Such initiatives will further strengthen the MSME ecosystem, encourage innovation, and align grassroots enterprises with national economic priorities.

The Sansad MSME Conclave stands as a significant step towards building a resilient, competitive, and future-ready MSME sector, reaffirming the collective resolve to support entrepreneurs and drive sustainable economic growth in Mumbai North west and beyond.

This event sponsored by GAIL (India) Limited, Bank of Baroda ( BOB), Bharat Electronics Ltd (BEL) , Hindustan Petroleum Corporation Limited (HPCL) , IDBI  BANK, NBCC (India) Limited (NBCC),Indian Renewable Energy Development Agency Limited ( IREDA),NTPC Limited(NTPC), Small Industries Development Bank of India (SIDBI), Bharat Petroleum Corporation Limited (BPCL), The Life Insurance Corporation of India (LIC),State Bank of India (SBI) , Union Bank of India, REC Limited (REC), Hindustan Aeronautics Limited (HAL). National Stock Exchange of India (NSE). IRS officer Shri Sameer Wankhede as chief guest.

The post Sansad MSME Conclave Organized in Mumbai North West Parliamentary Constituency, Empowers Over 200 MSME Entrepreneurs appeared first on World Circular.

Sai University Joins the Global AI Alliance Network

Sai University has been formally inducted into the AI Alliance Network, a global consortium uniting leading universities, research centers, and technology institutions committed to advancing artificial intelligence through transparency, scientific collaboration, and ethical innovation.

The announcement was made during the Alliance’s second meeting held on the sidelines of AI Journey 2025, where representatives from 21 countries convened to advance the AI Horizons initiative — a landmark international foresight study shaping long-term AI development.

Key highlights of the AI Horizons project include:

• 270 researchers across 36 countries
• 21 strategic sessions
• 32 expert interviews
• Findings published in Russian and English.

Representing India, Prof. Dr. Ajith Abraham participated in the alliance deliberations and launch of the AI Horizons Report. Sai University’s inclusion places India firmly in global AI dialogues on policy, research, and the future direction of AI systems.

“We conducted an international foresight study to shape a shared AI future. Congratulations to Russia on launching this ambitious initiative that brings together the International Community. The alliance has proven to be an effective platform for scientific cooperation.”

— Prof. Dr. Ajith Abraham

The AI Alliance network meeting was chaired by H.E. Dmitry Patrushev, Deputy Prime Minister, Russia.

Sai University’s Vice Chancellor Shares Global AI Vision on Presidential Panel with President Vladimir Putin

At AI Journey 2025, Prof. Dr. Ajith Abraham was invited to speak on the high-profile “Future with AI” Presidential Panel moderated by Herman Gref, CEO of Sberbank, and featuring global AI leaders with participation from President Vladimir Putin.

In his address, Prof. Abraham emphasized the need for:

– A globally coordinated scientific strategy for AI

– Ethical, explainable, and human-centered AI development

– Integration of AI with neuroscience, sustainability, and emerging technologies

– International partnerships as a driver of safe and responsible AI innovation

Drawing from the AI Horizons global foresight study, he highlighted future AI systems that will be agentic, context-aware, computationally efficient, and anchored in cognitive and symbolic reasoning.

Prof. Abraham also underscored India’s growing leadership through the IndiaAI Mission and the broader Viksit Bharat 2047 vision, reaffirming the country’s position as a global talent hub for AI research and innovation.

“The future of AI is not merely technological — it is human-centered, ethically grounded, interdisciplinary, and shaped through global cooperation.”

— Prof. Dr. Ajith Abraham, Vice Chancellor, Sai University

A Global Milestone for Indian Higher Education

Sai University’s dual achievements — joining the AI Alliance Network and featuring on a global Presidential Panel — position the institution and India at the forefront of international AI policymaking, education, and collaborative research.

These recognitions reinforce Sai University’s commitment to:

– Leading interdisciplinary AI education

– Driving scientific innovation

– Building global partnerships

– Contributing to the creation of responsible, inclusive, and transformative AI systems

About Sai University

Sai University, established under Tamil Nadu Act No. 42 of 2018 and recognized under Section 2(f) of the UGC Act, offers interdisciplinary programs across eight schools–including Arts & Sciences, Law, Business, Computing & Data Science, Artificial Intelligence, Media Studies, Technology, and Allied Health Sciences.

A special mention to the School of AI, which blends world-class research with real-world application, preparing students to drive the next wave of intelligent innovation through its UG AI programs.

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Two Decades of Impact in India

For more than 20 years, BARE International has supported clients in India with world-class customer experience research and mystery shopping solutions. The new Mumbai office represents not only a change of address but also a reaffirmation of the company’s long-standing commitment to the Indian market, its clients, employees, and evaluator community.

“Change is the only constant, and with growth comes transformation,” said Coralin Rosario, General Manager (IN, PH, MENA), BARE International India.

“The opening of our new office is a milestone that sets the stage for greater possibilities. With a refreshed location and renewed perspective, we’re ready to deliver even more value and innovation to our clients.”

Looking Ahead

Located at Wellington Business Park II, Andheri East, the new office provides a modern, collaborative workspace designed to inspire innovation and productivity. The move reflects BARE International India’s renewed focus on delivering customer experience insights and building stronger connections with employees, partners, and clients alike.

“If BARE continues to thrive for decades to come–not just as a business, but as a trusted partner in improving customer experiences globally–that will be our greatest accomplishment,” said Jason Bare, President, BARE International, emphasizing the company’s global vision as it invests further in the Indian market.

Celebration & Community

The inauguration featured a ribbon-cutting ceremony, cake-cutting, and team-building activities, underscoring BARE International’s culture of collaboration and progress. Shortly after the move, the India office also hosted a special meet-and-greet with its elite evaluators, recognizing their contributions and reinforcing the company’s focus on excellence and community.

New Office Address

BARE International India

605 & 606, Wellington Business Park II

Off Andheri Kurla Road, Near Mittal Industrial Estate

Opp. Skyline Icon, Marol, Andheri (East)

Mumbai – 400059

About BARE International: BARE International is a privately held global customer experience research firm providing customized mystery shopping, audits, online reputation management, and customer satisfaction solutions. With 13 offices worldwide and operations in over 175 countries, BARE supports businesses across industries with data-driven insights that drive results. Learn more at www.bareinternational.in

Media inquiries: bareindia@bareinternational.com

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Recognized for its Italian wood coatings and OIKOS wall textures, Sirca has always stood for excellence in finish and a sensitivity to design intent. The Dehradun meet carried forward this ethos, presenting Sirca not merely as a brand of products but as a trusted partner to design professionals, engaging directly with the conversations that define today’s architecture and interiors.

Set within the serene backdrop of Dehradun, the evening unfolded as a blend of networking and exploration, marked by open dialogue and meaningful interactions. Rather than a conventional showcase, the event highlighted collaboration, encouraging participants to engage with surfaces not just as materials, but as extensions of design thinking and creative expression.

Key attendees from the Sirca leadership included Director Mr. Gurjit Singh Bains and Associate Director Mr. Chirag Goel, who shared insights on the brand’s evolving vision of supporting the profession with finishes that merge durability with aesthetic clarity. Their presence reinforced Sirca’s ongoing commitment to creating spaces of dialogue where design voices can converge and find resonance.

The meet was further enriched by the presence of some of the region’s most respected design professionals. Rohit Mathur of Kayakalp Architects and Interior Designers, Manish Kala of Edifice Design Studio, Vivek Aeron of V Designs Architecture and Interiors, Ashish Mohan of Dwellers Architect,; and Ashish Kumar of Studio4wall,, all contributed perspectives that emphasized the relationship between material choices and design intent. Their reflections added depth to the evening, underscoring how finishes play a pivotal role in balancing endurance, beauty, and meaning within built environments.

The Dehradun edition reaffirmed Sirca’s commitment to positioning itself as a collaborator in the creative process, listening to the profession’s evolving needs, while offering finishes that support both expression and endurance.

What remained as the evening concluded was more than the impression of polished surfaces; it was the memory of conversations that bridged ideas, and the shared sense of community among professionals dedicated to shaping India’s built environment. Through gatherings like these, Sirca continues to strengthen its bond with architects and designers, investing in relationships that inspire design for years to come.

For more information, visit www.sircapaints.com or follow @sircapaints on Instagram.

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Markent: A Game-Changer in Social Media Competitions

At its core, Markent is built to bridge the gap between brands seeking authentic marketing and users who want recognition and rewards for their creativity. Unlike traditional contests that are often pay-to-play, Markent offers a completely free entry model, ensuring inclusivity for creators of all levels.

The process is simple:

1) Upload a photo or video on the Markent platform.

2) Gather likes and comments through genuine community engagement.

3) Win exciting prizes and recognition.

With this launch, Flowkar positions Markent as a festive campaign powerhouse where cultural celebrations meet modern influencer marketing. By tying the feature’s debut to Ganesh Chaturthi 2025, Flowkar is tapping into one of India’s most celebrated festivals, encouraging families, creators, and communities to showcase their devotion while competing for rewards.

Ganesh Chaturthi 2025 Campaign Details

-Competition Name: Ganesh Chaturthi by Flowkar

-Prize Pool: Up to ₹2,50,000

-Max Participants: 7,50,000

-Top Rewards Ranks: 2,850

-Eligibility: Minimum 100 followers on social platforms

-Competition Entry Closing: September 6, 2025 11:59 PM IST .

-Competition Period: September 6, 2025 – September 11, 2025

Participants need to simply upload a photo or video with their Ganpati idol on Markent and use official hashtags such as #Flowkar #GaneshChaturthibyFlowkar #SocialPowerhouse. Winners will be chosen based on community engagement (likes & comments), making it a purely skill-based competition with no betting or gambling element.

Why Markent Stands Out

The Indian creator economy is estimated to cross ₹2,200 crore by 2025, with brands increasingly relying on UGC-driven campaigns. Markent uniquely positions itself at the intersection of:

-Festive Campaigns 2025: Allowing brands to tap into India’s cultural calendar.

-Influencer Marketing 2.0: Empowering micro and nano-influencers with equal opportunity.

-No-Betting, No-Gambling Framework: Offering a transparent, skill-based model.

-Scalable Brand Engagement: Up to 7,50,000 participants per campaign.

About Flowkar: The Ultimate Social Tool

While Markent is the newest feather in Flowkar’s cap, the app itself has been gaining traction as an all-in-one social media platform. Flowkar goes beyond being just another networking app – it positions itself as a social + marketing powerhouse with features such as:

-Content Creation & Management: Users can create, schedule, and manage posts across multiple platforms.

-Reward-Based Ecosystem: Competitions and campaigns offer both monetary and recognition-driven rewards.

-AI & Analytics: Flowkar helps creators understand engagement trends and optimize their content.

-Third-Party Integrations: From music APIs to multi-platform streaming tools, Flowkar is built to empower the next generation of creators.

With the launch of Markent, Flowkar is doubling down on its vision to democratize digital marketing. The platform is not just for big brands – even startups and small businesses can host contests, drive engagement, and build visibility with minimal costs.

A Festive Kickstart for India’s Creator Economy

The timing of Markent’s debut with Ganesh Chaturthi 2025 is strategic. Festive campaigns in India see massive spikes in brand spending, consumer engagement, and digital activity.

According to industry trends, brands allocate up to 30% of their annual marketing budget during festivals like Diwali, Ganesh Chaturthi, and Navratri. Flowkar is positioning itself as the preferred platform for such seasonal campaigns, giving both creators and brands a collaborative space.

Speaking about the launch, Flowkar’s spokesperson said:

“Markent is more than just a feature – it’s a movement towards fair, skill-based recognition in the creator economy. Our Ganesh Chaturthi campaign is a way to celebrate culture while empowering users to showcase their creativity. We believe this will set the tone for many more brand-user collaborations on Flowkar.”

Future Roadmap

Following the success of the Markent launch, Flowkar plans to roll out Markent competitions for upcoming festivals like Navratri, Diwali, and Christmas 2025, ensuring a year-round calendar of skill-based brand campaigns.

Conclusion

With the launch of Markent, Flowkar is setting a new benchmark for festive social media competitions and digital brand engagement in India. By combining cultural relevance, cutting-edge tech, and user rewards, Flowkar is not just building an app – it’s building the future of India’s creator economy.

For more information, kindly visit:

info@flowkar.com

www.flowkar.com

The post Flowkar Launches Markent with Ganesh Chaturthi Contest – Win ₹2.5 Lakh in India’s First Skill-Based Creator Competition appeared first on World Circular.

Crafted in 995 finesse with BIS-certified HUID hallmarking, this ground breaking collection reimagines the mangalsutra not just as a symbol of tradition, but also as a pure 24K investment. It bridges cultural heritage with contemporary consumer value.

The launch event received an overwhelming response from retailers and was graced by several respected industry leaders and dignitaries, including: Mr. Sachin Jain – Regional CEO India, World Gold Council (WGC), Mr. Rajesh Rokde – Chairman, All India Gems & Jewellery Domestic Council (GJC), Mr. Sabyasachi Ray – Executive Director, Gems & Jewellery Export Promotion Council (GJEPC), Mr. Rajesh Kalyanaraman – Kalyan Jewellers, Mr. Varghese Jos Alukka – Jos Alukkas, Mr. Saurabh Gadgil – Chairman & MD, PNG Jewellers, Mr. Ashish Pethe – Director, WHP Jewellers, Mr. Anil Kataria & Mr. Santosh Kataria – DP Abhushan, Mr. Vikas Kataria – Kumari Jewels, Mr. Kinjal Shah – Head of Responsible Jewellery Council (RJC) Asia

This revolutionary collection marks a new chapter in MANGALSUTRA – a bridal and symbolic jewellery in India — where emotion meets investment, and tradition meets innovation. Designed for today’s woman who seeks purity in love and value in legacy, the 24K SHUDDH Collection offers unmatched emotional and financial worth.

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The chief guest of the event was Hon’ble Union Minister of Road Transport and Highway Shri Nitin Gadkari. The Guests of Honour were Smt. Rekha Sharma, Member of Parliament (Rajya Sabha), Smt. Smita Wagh, Hon’ble Member of Parliament (Lok Sabha), Government of India (also recipient of Sansad Bharati Samman), H.E. Mr. Mariano Agustin Caucino, Ambassador of Argentina to India, H.E.Ms. Jacqueline Mukangira, High Commissioner, High Commission of the Republic of Rwanda, and Mr.Bui Trung Thuong, Trade Counsellor – Head of Trade Office Embassy of Vietnam, and Eva Kopecka,Head of Commercial & Economic Section, Embassy of the Czech Republic.

The Summit, powered by State Bank of India, brought together over 400 delegates including business leaders, CSR professionals, and numerous award winners from across India.

Tender Buds Capital Advisory Pvt Ltd was awarded IAF Promising startup of the year. Tender Buds, India’s pioneering Fintech and marketplace dedicated to girl child education, is committed to empowering the young minds through education. Its mission is to dismantle barriers and facilitate bright futures by offering accessible education loans specifically tailored for female students.

Tender Buds an education finance marketplace, acknowledges the transformative impact of education and recognizes the challenges many young women encounter in pursuing their aspirations. The organization is devoted to creating financial solutions that empower and support their educational journey.” In India, less than 27% of girls enroll in higher education, with financial constraints being one of the primary barriers to continuation” says CEO of Tender Buds Dr. Niteen Pawar. While strides have been made in bridging the gender gap in education, millions of promising young women are still denied access to quality learning due to economic hardship. The challenge is clear: if we are to realize the full potential of India’s youth, targeted financial solutions must empower girls to pursue their academic dreams. Amid this pressing need, Tender Buds was born.

Dr.Pawar a seasoned education and business leader with over 27 years of experience in leadership roles across marquee organizations like Zee Learn, Icofp Ltd, Manipal Education Group, NMIMS, and Somaiya University also received the CEO of the Year Award from India Achievers Forum. Tender Buds Capital has emerged as India’s premier fintech initiative for girl child education, reflecting Dr. Niteen’s belief in empowering future generations through accessible education. The company has raised undisclosed amount from angel investors and is actively looking for series A funding. The funds will be invested in technology, manpower and geography expansion. The company targets 300 crore disbursement in the financial year 2025-26 through its network and online medium and will be launching innovative financial products for women in the coming year.

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Together, the firms are building bespoke AI agents that will set a new standard across the investment services space. By combining Model ML’s agent orchestration architecture with TresVista’s unparalleled expertise in financial workflows, the partnership is poised to deliver capabilities the industry has never seen before, combining sophisticated and customized AI tools with human intelligence and accountability at the front end.

“This is a generational leap – not an upgrade,” said Sudeep Mishra, Co-CEO of TresVista. “We’re fusing cutting-edge AI infrastructure with world-class domain knowledge to create AI agents that will soon make traditional approaches obsolete. Model ML’s technical ability and approach to orchestrate agentic workflows when combined with our deep knowledge of financial processes is a clear winner in the marketplace and we plan to continue to push the boundaries of innovation. Together with the recent launch of Descrial, our product platform, we are gearing ourselves to thrive in a tech enabled world.”

The first wave of intelligent agents will be deployed to clients in TresVista’s highest-value investment research workflows, tackling complex, high-touch mandates with enhanced precision, speed, and scalability.

“Our clients are industry powerhouses and choose to work with the best,” said Abilash Jaikumar, Co-CEO of TresVista. “They expect insight, innovation, partnership, and consistent value addition from us to help continuously power that dominance. We make sure our clients stay at the forefront of how technology and talent can be applied for lasting competitive advantage. The outcome of this collaboration is pace and precision, without compromising the depth and quality.”

Key Highlights:

-Exclusive collaboration: The partnership includes a tailored exclusivity framework, ensuring the uniqueness of the co-developed agents in the market

– Strategic investment: TresVista has invested in Model ML through its new corporate venture vehicle, deepening strategic alignment and long-term commitment

– Advisory board role: Sudeep Mishra, Co-CEO of TresVista has joined the Model ML advisory board and will provide strategic guidance rooted in domain expertise

– Enterprise rollout begins in 6 weeks: Deployment will start in TresVista’s flagship Research and Investment Services line and scale firm wide later this year

“We built Model ML to meet the complexity of real-world workflows,” said Chaz Englander, CEO of Model ML. “Our platform orchestrates language models, tools, and data pipelines into structured, reliable agents – giving partners like TresVista the power to design scalable intelligence around their unique strengths. This partnership is a blueprint for where enterprise AI is heading.”

This evolving role of AI in the financial services sector was recently spotlighted in an interview released by OpenAI with Chaz – Click here to read the interview.

Together, TresVista and Model ML are not just building AI agents – they are actively redefining the future of investment services.

About Model ML

Model ML is an AI-native orchestration platform enabling enterprises to build modular, intelligent agents that integrate models, data, tools, and logic into end-to-end workflows. Trusted by high-performance teams in finance, consulting, and professional services, Model ML makes AI work at scale – securely, audibly, and reliably.

About TresVista

TresVista is a global enterprise whose business model is built to deliver enduring value. TresVista combines best practices, technology-enabled execution, and industry-leading talent to drive meaningful results. By integrating advisory capabilities with scalable delivery, TresVista helps clients operate smarter and grow stronger. TresVista’s services include investment diligence, industry research, valuation, fund administration, accounting, and data analytics.

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In an age marked by constant hustle, burnout, and digital fatigue, the modern Indian consumer is increasingly looking for natural, trustworthy solutions to stay balanced, energized, and calm. GNC India identified a critical gap, while ingredients like Ashwagandha and Shilajit are backed by centuries of Ayurvedic wisdom and modern science alike, their consumption has traditionally been inconvenient or unpleasant. These Shilajit & Ashwagandha Honeysticks aim to solve that, making wellness not just effective, but also easy, enjoyable, and portable. This launch marks GNC India’s commitment to bridging the gap between tradition and today’s lifestyle needs with high-quality, clean-label innovations.

Crafted for India’s always-on consumers, these 8g single-serve sticks deliver potent actives in a base of pure, natural honey. The Shilajit Honey Stick combines 400mg of premium Shilajit resin with 2mg of high-grade saffron to support stamina, male vitality, and energy. Meanwhile, the Ashwagandha Honey Stick delivers 400mg of pure Ashwagandha extract, known to reduce stress, enhance calmness, and promote sustained energy throughout the day.

Ashutosh Taparia, Managing Director & Board Member, Guardian Healthcare Pvt. Ltd., said,

“At GNC India, we don’t just follow trends, we set them. The Honeysticks are more than just a new format, they are a movement toward effortless wellness. We have taken two of Ayurveda’s most respected nature-based ingredients and transformed them into a daily ritual that fits your pocket, your pace, and your palate. Tear it, taste it, and let the transformation begin.”

Designed for those who are always on the move, these honeysticks eliminate the need for mixing, measuring, or second-guessing. They are 100% vegetarian, preservative-free, and align with the clean-label values of today’s conscious consumers. Whether you are powering through a hectic workday, warming up for a workout, or winding down before bed, GNC Honeysticks fit seamlessly into your wellness routine.

Balaji Uppala, CEO of GNC India, added, “Consumers today want more than nutrition, they want simplicity, science, and soul in one product. That’s exactly what our Honeysticks deliver. They are Ayurvedic, but cool. Functional, but flavorful. Whether you are chasing a deadline or a dumbbell, this is your moment of calm and strength, rolled into one stick of honey.”

The GNC Ayurvedic Honeysticks are now available in stylish, travel-friendly sachets on GNC India’s official website, Amazon, Flipkart, HealthKart, Myntra, Hyugalife, and select offline stores.

Special launch offers include combo packs, introductory discounts, and limited-edition wellness hampers curated for fitness lovers, corporate wellness kits, and gifting.

GNC India’s Honeysticks are here to make wellness simpler, tastier, and smarter. Just tear, sip, and switch on your inner power, no mixing, no measuring, no excuses.

For media inquiries, please contact:

Tanya Sharma

tanya.s@oneguardian.in | +91 99991 47699

About GNC:

GNC India is a leading global health and wellness brand that provides customers with a wide variety of science-based products and solution services to live well. The brand touches consumers worldwide by providing its products and services through company-owned retail locations, domestic and international franchise locations, digital commerce, and strong wholesale and retail partnerships across the globe. GNC’s diversified, multi-channel business model has worldwide reach and a well-recognized, trusted brand. By combining exceptional innovation, product development capabilities, and an extensive global distribution network, GNC manages a best-in-class product portfolio.

About Guardian Healthcare Private Limited:

Guardian Healthcare Private Limited is the master franchisee holder of GNC for India. With 60+ premium pharmacies across the country and over 10 million customers served, Guardian Healthcare is committed to providing trusted health, wellness, and pharmaceutical products with a focus on customer satisfaction, innovation, and transparency.

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BetterAlt launched their first of its kind product Shilajit Energy Sticks, an easy to consume Himalayan shilajit and honey pack, which caught the attention of gym-goers and energy seekers. This convenient version was infused with Himalayan shilajit of 75% fulvic acid, organic honey, and real kashmiri saffron, making it perfect for elevating workouts, fitness activities and daily fatigue.

“We’re beyond excited to have Milind Soman join the BetterAlt family,” said Akash Dhoot, Co-founder of BetterAlt. “Milind’s commitment to fitness, clean living, and conscious choices mirrors everything we stand for at BetterAlt. His personal journey and lifestyle makes him the perfect voice for our mission–to bring modern wellness rooted in ancient Ayurveda to everyday lives, starting with innovations like our Shilajit Energy Sticks.”

Milind spoke about partnering with the brand, “I’ve always experimented with new products and brands that I trust and BetterAlt’s approach to wellness is a great example of how we can fuel our bodies naturally. I’m excited to be part of a movement that’s bringing ancient wisdom back into our daily routines in such a convenient and effective way.”

This collaboration will feature Milind Soman in a wide-reaching marketing campaign across digital and social media platforms. He will spotlight how BetterAlt’s Shilajit Energy Sticks offer a powerful, natural boost–helping consumers embrace ancient wellness in a modern, on-the-go energy without compromising on taste or purity.

About BetterAlt

BetterAlt is a global wellness brand blending traditional herbal wisdom with modern science to develop health supplements for today’s fast-paced world. Best known for its Himalayan Shilajit-based products, BetterAlt offers functional wellness in various consumer-friendly formats–from capsules to gummies to honey sticks. Recognized among the top health brands in the world, BetterAlt’s products consistently rank #1 on marketplaces in their categories and are also available on www.betteralt.in

Contact Information:

Contact Person’s Name: Akash Dhoot

Organization / Company: BetterAlt

Company website: www.betteralt.in

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